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Brandix i3 further expanded operations in the US by opening its new “Innovation Center” at the Minnesota Bio Business Center in Rochester, Minnesota, USA.  The opening drew the participation of key representatives from the Rochester Area Chamber of Commerce, local community leaders, members, clinicians from several local healthcare facilities as well as key executives of the Brandix Group. The office opening concluded with a VIP event in the evening that was graced by existing clients and key clinicians from local healthcare facilities. A family event was also held for new employees and their families to celebrate the opening of the new office space. 
Brandix Group Finance Director, Trevine Jayasekara,
at the opening ceremony of the new ‘Innovation Center’
in Rochester, USA

The Brandix i3 “Innovation Center” was built on the premise of fostering creativity and encouraging innovative ideas - a unique and novel concept to Rochester. This is the first office in the US for Brandix i3, and will also serve as the home base for US ERP projects.

Commenting on the occasion, Chief Executive Officer, Brandix i3, Arjuna Sirinanda said “The new ‘Innovation Center’ marks a milestone for Brandix i3, further reflecting our commitment to providing healthcare technology and process solutions. We bring value through our teams’ extensive experience and knowledge in delivering solutions across industries – and we are certain the Innovation Center will add great value to the businesses and community in Rochester.” 

The Brandix i3 team at the opening
of the ‘Innovation Center’ in the US
“The unique office space was created to enhance the local business community and provide employment opportunities.” said Office Manager Johnna O’Neill, Brandix i3. “We are excited to be part of the first innovation center in Rochester - which hopes to provide many job opportunities to those interested in being part of this vibrant start up.”  

The Brandix i3 Innovation Center opens at an opportune time, coinciding with the setting up of the Destination Medical Center (DMC) – a $6 billion innovative economic development initiative to secure Minnesota's status as a global medical destination.

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The Brandix Group has extended its support to the 2014 National Occupational Safety & Health Conference organised by the National Institute for Occupational Safety and Health (NIOSH) as part of this year’s National Safety Week programme.

This is the fifth successive year that Brandix is playing the role of Main Sponsor of the programme, and the seventh time overall that the Group is supporting events conducted for the National Safety Week initiative.

The theme of this year’s National Conference on 18th October is ‘Promoting Occupational Safety Health Culture in Sri Lanka’ in line with the theme of the International Labour Organisation (ILO) for 2014. 

“As a leader in apparel manufacture in Sri Lanka, the Brandix Group strongly supports the objective of developing a safety culture in the work environment,” said Suwan Perera, the Group’s Head of Risk and Control. “Our emphasis on minimising absenteeism, occupational diseases and accidents has resulted in significantly improving the Group’s productivity.” 
Suwan Perera (Left), the Brandix Group’s Head of Risk and Control,
presents the sponsorship cheque to W. J. L. U. Wijayaweera,
Secretary to the Ministry of Labour and Labour Relations,
in the presence of Dr. Champika Amarasinghe, Director General of the
National Institute of Occupational Safety and Health

The sponsorship cheque for the 2014 National Safety Week programme was presented by Brandix to the Secretary to the Ministry of Labour and Labour Relations Mr. W. J. L. U. Wijayaweera. 

“We appreciate the commitment of the Brandix Group to promote occupational safety and health,” said Dr. Champika Amarasinghe, Director General of the National Institute of Occupational Safety and Health. “The example set by the Group has inspired us to continue to raise the profile of the National Safety Week programme.” 


Phoenix Ventures Limited has come on board as a Gold Sponsor to boost the 35th National Conference of Chartered Accountants organised by the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka). 

The conference which will be held from 23rd to 25th October 2014 is one of the largest corporate events in the country which sees a massive participation of over 1200 chartered accountants and business leaders annually. This year’s conference will revolve around the thought provoking theme “Rethink to Revive”.

Mr. Aslam Omar, Director of Phoenix Ventures Limited said, “As an organisation, we have always sought growth through anticipating trends and finding innovative ways in which to respond to them across all our businesses. From the raw materials we procure, the processes we employ and the products we manufacture, package and deliver across the world, constant rethinking has become second nature, and we believe that this commitment to re-engineer when necessary and adapt quickly to change is one of the factors in the success of our many business ventures.” 

In this context, Mr. Omar noted that the theme of this year’s National Conference of Chartered Accountants – Rethink to Revive – is particularly interesting. “We look forward with great interest to the presentations and deliberations that CA Sri Lanka will host,” he added. 

Welcoming Phoenix Ventures Limited on board, Mr. Arjuna Herath, President of CA Sri Lanka said that the national conference continued to attract reputed organisations as sponsors which was testament to the impressive standing the annual event commands at a national level.

“Today we live in a constantly evolving era and to survive we need to change with time, be it at a professional or business level. With this objective in mind, the national conference will deliberate on the new emerging economic trends in the global space and the evolving developments in technology, and how the entrepreneurial creativity and pertinent leadership will be vital to respond to challenges and opportunities of the economy,” Mr. Herath added.



Three technology-driven innovations addressing key challenges in the apparel industry have become the first start-ups to make it to the incubator of Disrupt Unlimited, the Brandix-led start-up seed accelerator.

The three start-ups were recently presented with pledges of financial support, mentoring, workspace and potential client matching at the launch of the next phase of their journey to commercialisation of their innovations.

Of the three start-ups, ‘Generation Epsilon’ is redesigning the sample approval process in bra production to give customers a better fit and accelerate time to market. 

The second start-up, ‘Enhanzer Innovation’ is creating a platform to integrate with customer order systems and streamline the product development process.

‘DoInnov,’ the third start-up, is developing a virtual order reference system to maximise accuracy and efficiency in the manufacturing process. 

Addressing the start-up teams and their mentors at the kick-off of the Disrupt Unlimited incubator, Brandix Director Udena Wickremesooriya stressed on the importance of the passion to succeed. “We can provide you with technical knowledge, domain knowledge, mentoring and finance, but the drive to succeed must come from you,” he said. “Some of the challenges are big stuff that can make a substantial difference to the way things are done not only on a local scale but on the international scale as well.”

The three start-ups will go through a four-month process with Disrupt Unlimited, encompassing the development of their conceptual ideas progressively into value propositions, prototypes, minimum viable products and commercially viable products, alongside the development of business models, marketing and financial plans, testing of the products and pitching the start-ups to venture capitalists.

During this period, their progress will be monitored and supported with funding by Disrupt Unlimited as part of its role as a seed accelerator.
Brandix Group Director Udena Wickremesooriya (centre) with
representatives of the three start-ups that have been accepted into the
Disrupt Unlimited incubator for financial & technical support and mentoring

The objective of Disrupt Unlimited is to run a seed accelerator that will inspire, mentor and fund start-ups with breakthrough solutions to disrupt products, practices, processes and business models in the Apparel, Textile and Accessories sectors. The company seeks to encourage innovators from across industries to develop technology-driven solutions that address challenges at every stage of the supply chains, leading to revolutionary changes in the way apparels, textiles and accessories are made, packaged, distributed and consumed. The form to apply for the next round of the incubator programme is now available online at www.disruptunltd.com.  

Among the company’s identified roles are collaboration with industry partners, securing the support of private partners, mentors, and advisors, development of idea/entrepreneur pipelines, building a network of investors in Sri Lanka and overseas, investing in start-ups, running seed accelerator programmes and supporting start-ups through commercialisation.

Disrupt Unlimited plans to conduct four Disrupt-a-thon challenges per year and to draw on existing founder pipelines including universities, the Sri Lanka Inventors Commission, MIT Global Start-up Labs programme, and Sri Lankans living overseas. Additionally, Disrupt Unlimited will help build this pipeline by running ‘founder dating’ events and collaborating with academic institutions to implement entrepreneurship programmes. Selected entrepreneurs must have an idea for a disruptive, scalable innovation, as well as a team with the right skill-set to develop and commercialise it.


Adds new industry category to 2014 Sri Lanka Robotics Challenge of Moratuwa University

The Brandix Group has announced a potentially life-changing annual innovation award for a successful robotic solution to an industry-specific challenge, significantly raising the bar for Sri Lankan innovators working in the sphere of automation.

To be presented as a new category of the Sri Lanka Robotics Challenge (SLRC) conducted annually for the university fraternity by the E-Club of the Department of Electronic and Telecommunication Engineering of the University of Moratuwa, the Brandix Innovation Award will also be open to the wider inventor community, and will comprise of a cash prize, a trophy and financial and technical support to develop the invention, the company said.

Brandix is the principal sponsor of the 2014 Sri Lanka Robotics Challenge which will select Sri Lanka’s representation at the next International Robotics Challenge (IRC) conducted annually by the Indian Institute of Technology (IIT) Mumbai.

For the inaugural Brandix Innovation Award, Brandix has set contenders the challenge of building a robotic arm that can pick up single pieces of fabric from a stack and place them in a reverse-order stack within a specified area, within five minutes. The entire stack may not be picked up at once, reversed in the air and placed in the new location, and the pieces of fabric cannot be damaged or folded in the process.

The finals of the 2014 Sri Lanka Robotics Challenge are scheduled for 12th December 2014, with the qualification round for the Industry Challenge to be held on 11th December 2014.

The team that produces the best fabric handling robotic arm that meets the challenge will receive a cash prize of Rs 250,000 from Brandix, an opportunity within the Group to build or refine the robot, opportunities to connect with global robotics specialists, an employment opportunity to work on the prototype, and if the product is commercially viable, seed funding and assistance to register a company from Disrupt Unlimited, the Brandix-led start-up seed accelerator. 

The robotic innovation that completes the process will thereafter be provided an opportunity to be implemented as a solution at Brandix facilities in Sri Lanka, India and Bangladesh, the company said. A Brandix Innovation Award winner who “successfully fails” in his or her endeavour has the option of continued employment within the Group.

“Innovations that disrupt existing processes are the key to the future of many industries,” said Brandix Director Udena Wickremesooriya. “At Brandix, we have taken it upon ourselves to be the stimulus for technological innovation in the apparel industry, where we believe, the potential for transformative technology and processes is infinite.”

Launched in early 2014, Disrupt Unlimited is a seed accelerator that seeks to inspire, mentor and fund start-ups with breakthrough solutions to disrupt products, practices, processes and business models in the Apparel, Textile and Accessories sectors. The company’s role is to encourage innovators from across industries to develop technology-driven solutions that address challenges at every stage of the supply chains, leading to revolutionary changes in the way apparels, textiles and accessories are made, packaged, distributed and consumed.

Disrupt Unlimited was initiated by Brandix with an intention to fast-track Sri Lanka’s evolution into a knowledge and innovation hub for the apparel, textile and fashion accessories sectors. In order to build a stronger ecosystem for innovation in Sri Lanka, Brandix has partnerships with the Universities of Colombo, Peradeniya, Moratuwa, Kelaniya, Sri Jayewardenepura and Wayamba and the Sri Lanka Institute of Information Technology (SLIIT). The Group also partners the Massachusetts Institute of Technology Global Start-up Labs (MIT-GSL) Sri Lanka programme, and sponsors the robotics competitions of several other universities and institutions as well.

For more details regarding the SLRC 2014, visit: www.mrt.ac.lk/competitions/slrc




The Brandix Group has reaffirmed its dominance of mercantile volleyball, sending five teams to the 2014 finals of the Men’s and Women’s Tournament conducted annually by the Mercantile Volleyball Association.

This is the second year in succession that five of the eight teams competing in the four matches of the finals are from companies in the Brandix Group.

The five Brandix teams playing for the Championship in their respective categories are Brandix Apparel Solutions Limited (BASL) – Intimate Apparel, Welisara which meets a team from the Group associate Textured Jersey, Avissawella in the Super League Men’s Final; BASL – Intimate Apparel, Minuwangoda in the Super League Women’s Final, BASL – Essentials, Ratmalana in the Men’s Championship and BASL – Intimate Apparel, Mirigama in the Women’s championship.
(Above) The BASL – Intimate Apparel, Minuwangoda team
and (Below) the BASL – Intimate Apparel, Welisara team
that will compete in the Women’s and Men’s
Super League finals respectively

The finals of the 2014 Mercantile Volleyball Tournament are to be worked out at the National Youth Services Council (NYSC) indoor complex in Maharagama in October.

(Above) The BASL – Intimate Apparel, Mirigama team
and (Below) the BASL – Essentials, Ratmalana team
that will compete in the Women’s and Men’s
Championship finals respectively
Three other Brandix teams, BASL – Intimate Apparel, Minuwangoda, BASL – Intimate Apparel, Welisara and BASL – Intimate Apparel, Polonnaruwa, took third place in the Men’s Super League, the Women’s Super League and the Men’s Championship respectively.

Fourteen of the 92 teams that competed in the preliminary rounds of the tournament were fielded by the Brandix Group.

Brandix, Sri Lanka’s single largest apparel exporter, conducts its own annual volleyball tournament for the ‘Rasadiya Kusalanaya’ (Mercury Trophy), which is considered the largest volleyball tournament organised by a private company in the country.


The application of technology innovatively to improve access to information, products or services was the common theme when seven teams of young Sri Lankans demonstrated their ideas for business start-ups at the conclusion of the Brandix-funded MIT Global Start-up Labs (MIT-GSL) Sri Lanka 2014 challenge.

From the delivery of therapy to dyslexic children, accessing organic vegetables and fruit, or eliminating false alarms generated by electronic surveillance systems, to helping university students find lodging facilities, commuters to locate the taxis closest to their locations, and retailers to know, engage and retain customers, the ideas were presented to potential investors at the programme’s ‘Demo Day.’

A collaboration between Brandix, the Sri Lanka Association of Software and Service Companies (SLASSCOM) and Massachusetts Institute of Technology, the 2014 MIT-GSL Sri Lanka programme commenced on 9th January 2014 and ended on Wednesday 30th July. The programme is to be offered twice a year to second-year or older undergraduates as well as recent graduates of Sri Lankan universities.

The top seven teams that presented their start-up ideas after seven months of brainstorming, training and mentorship provided by the programme, were chosen from the 75 original participants selected from an initial pool of 380 applicants from several higher education institutions including the Universities of Moratuwa, Colombo and Sabaragamuwa, the Open University of Sri Lanka, the Informatics Institute of Technology (IIT), the Sri Lanka Institute of Information Technology (SLIIT), and Alliance Française de Kotte.

Speaking on behalf of Brandix at the ‘Demo Day,’ Group Director Udena Wickremesooriya said his company is involved with the MIT-GSL programme to drive disruptive innovation in the apparel industry. 

“I come from an industry labelled by many as very ‘basic,’ with adjectives such as ‘Juki’ and ‘Garment,’ he said. “This is partly true, if you consider something like a man’s shirt, which hasn’t changed much from the time of my grandfather and father. Compare that with anything else you use, from mobiles to cars to shoes which have all gone through a mega transformation. What this shows is the opportunity that exists in the industry to do something completely different and disruptive.”

In his speech, Madu Ratnayake, Chairman Emeritus of SLASSCOM said the progress made by the MIT-
‘Dolawa’ - the start-up team adjudged the winner of the MIT-GSL SL Challenge 2014
with Brandix Director Udena Wickremesooriya (extreme left) and Madu Ratnayake,
Chairman Emeritus of SLASSCOM (second left)
GSL Sri Lanka programme could be an indicator that the target of having 1,000 start-ups by 2022 could be overhauled. “If you look at the top 20 companies in the world today, 60 per cent would be technology companies, and half of them did not exist 20 years ago,” he said. He stressed that more than ideas, money and the team, the most important aspect of the MIT-GSL programme is the mentorship provided to the participants.

The ‘EagleEye’ team adjudged first runner-up
The panel of judges at the Demo Day comprised of members of the Lanka Angel Network (LAN) Messrs Dumindra Ratnayake, Mano Sekeram, Asantha Wijeratne, Hiran Wickramasinghe, Duminda Jayatilleka and Rohitha Mendis. The seven start-ups that pitched their ideas for investor support were ‘Organic Hug’ (Reap the harvest near at hand), TopNotch (Understand, engage and retain your customers), ShopIn (Helping fashion retailers know the unknown), ‘Dolawa’ (Taxi around the corner), ‘D-Care’ (Your child can learn easier and faster), ‘Boarding.lk’ (Find a boarding place that feels like home) and ‘EagleEye’ (Stay notified, stay safe).

The best three start-up ideas chosen by the panel of judges were ‘Dolawa’ followed by EagleEye and
The ‘Organic Hug’ team adjudged second runner-up
Organic Hug. Each of these three teams will be given an opportunity to launch its start-up with SLASSCOM and receive a grant from Brandix in aid of this process.

A Group that employs approximately 48,000 people at manufacturing plants in Sri Lanka, India and Bangladesh, Brandix has partnerships with the Universities of Colombo, Peradeniya, Moratuwa, Kelaniya, Sri Jayewardenepura and Wayamba and the Sri Lanka Institute of Information Technology (SLIIT). A preferred supplier to many global apparel labels, Brandix is credited with many firsts on the global stage, and recently launched its own seed accelerator ‘Disrupt Unlimited’ to inspire, mentor and fund start-ups with breakthrough solutions that disrupt products, practices, processes and business models in the apparel, textile and fashion accessories sectors.


Two manufacturing facilities of Brandix Apparel Solutions Limited - Lingerie Cluster in Nittambuwa have been awarded Eco Factory Attributes by the global retail giant Marks & Spencer (M&S) in recognition of achievements in reducing their environmental footprint.

The two factories have reduced energy and water consumption by 30 per cent and 15 per cent respectively and are recycling or reusing 100 per cent of their solid waste, enabling them to score 91 points out of 100 at the M&S Eco Factory Audit.

The Eco Factory Attribute is awarded under Marks & Spencer’s ‘Plan A’ initiative which was launched in January 2007 to combat climate change, reduce waste, use sustainable raw materials, trade ethically, and help customers to lead healthier lifestyles with an aspiration to be the industry leader in sustainable consumption and production, by offering customers good value, high quality products and services, sold through an efficient multi-channel operation. It is intended to produce products with integrity by using the most sustainable raw materials available and to work with factories operating to the highest environmental and social standards, thus encouraging suppliers around the world to make their supply chains carbon neutral through Green manufacturing processes.

With the latest certifications, the Brandix Group has seven Eco Attribute recipient factories, at Koggala, Seeduwa, Giritalé and Nittambuwa in Sri Lanka and one each in India and Bangladesh.

“Reducing the impact of our operations on the environment is a key group initiative and a continuing process at Brandix, and progressively encompasses more manufacturing locations, as we reach and surpass enterprise-wide annual targets for reducing our carbon footprint,” said Rajiv Malalasekera, CEO of Brandix Apparel Solutions Limited - Lingerie Cluster. “Along the way, factories that produce apparel for Marks & Spencer qualify for Eco Factory Attributes, which are important independent certifications of their sustainability-linked achievements.”

At Plants I and II of Brandix Apparel Solutions Limited - Lingerie Cluster, the installation of energy efficient air conditioning, solar water heaters and skylights and modifications to the compressed air system brought about the reductions in energy consumption, while the installation of low flow water fixtures and dual flushing systems in toilets generated savings of water, he said. These plants no longer generate solid waste for disposal, and food waste has also been reduced to a minimum.

Overall, conservation initiatives across the Group have enabled Brandix to reduce electricity consumption per product by 12 per cent in 2013-14 over the previous year, and cut water consumption by 2.6 per cent during the same period.
One of the Brandix Apparel Solutions Limited - Lingerie factories
in Nittambuwa

In September 2012, Brandix set itself the target of reducing its environmental footprint by a further 20 per cent by 2020, and released its maiden Sustainability Report, the first by a private company in Sri Lanka. To support this initiative and track its progress, the Group has developed its own ‘Eco Index’ -- an assessment tool which can be used to measure the environmental performance of Brandix factories and offices across the Group and facilitates a fair and easy comparison between factories and clusters.

By March 2014, the Group had reduced its carbon footprint by 35 per cent from the base year (2008), principally through switching from furnace oil boilers to biomass boilers. A fifth of Brandix’s energy requirements now come from renewable sources.

Production of Lingerie at one of the Brandix factories
that recently received the M&S ‘Plan A’ Eco Factory Attribute
One of the largest suppliers of apparel to top retail brands in the US and Europe, Brandix employs over 48,000 associates across several integrated manufacturing facilities in Sri Lanka, and large operations in India and Bangladesh. The Group is a benchmark and international award winner for eco-friendly manufacture and commitment to environmental best practice and was earlier this year recognised as Sri Lanka’s ‘Organisation Committed to Green’ by the Green Building Council of Sri Lanka (GBCSL).


Disrupt Unlimited, the Apparel Start-up Seed Accelerator funded by Brandix, and the Sri Lanka Inventors Commission (SLIC) have entered into an agreement to establish a partnership to promote innovation in Sri Lanka and enhance opportunities in the fields of Textile, Apparel and Accessories.

A Memorandum of Understanding entered into recently by the two organisations envisages that SLIC through its regular programmes will identify inventors with potential to commercialise their inventions in these fields and introduce them for consideration by Disrupt Unlimited.

Disrupt Unlimited will review such inventors introduced by SLIC and select suitable candidates to go through its incubator or the Disrupt-a-thon programmes, which could lead to funding and additional mentoring to commercialise their ideas.

Speaking at the signing of the MoU, Brandix Director Udena Wickremesooriya stressed on the importance of building and fast-tracking an ecosystem which encourages and nurtures start-ups. “We are still in the infancy stages of this cycle,” he said. “Therefore, we need to really go for it in the next five years to catch up to ecosystems that have been 25 years in the making.”

He said the purpose of Disrupt Unlimited is to take big ideas to the global market. Mr Wickremesooriya advised inventors to “take the risks, make your ideas work, and deliver results.” Besides, “if you successfully fail,” he added, “Brandix will offer you an employment opportunity within its group of companies.”

The Brandix Group’s focus on promoting innovation began with its first sponsorship of ‘Sahasak Nimewum’ the annual competition and exhibition conducted by the Sri Lanka Inventors Commission for local inventors. Alongside the signing of the MoU with SLIC, Brandix presented cash awards to the owners of the top five inventions in the Apparel, Textile and Energy sectors at the 2013 Sahasak Nimewum competition. 

Addressing the two events, SLIC Commissioner Deepal Sooriyarachchi said he is extremely pleased to see the efforts being made by Brandix to tap into the talent of young inventors. “Brandix is a company that values your innovative brain,” he told the inventors. “This partnership will hopefully encourage other corporates to follow the Brandix example in supporting the SLIC. Five years from now when we look back, I want to be able to say that we have come a long way.” 

The five inventors rewarded were M. A. Firouze, G. H. G. G. M. C. Senarathna, and A. V. T. Thushan in the University category, and Asiri Dilhan De Silva and W. S. U. K. Wijesinghe in the Open category.

SLIC Commissioner Deepal Sooriyarachchi (extreme left) and Brandix Director Udena Wickremesooriya
exchanging the MoU and (on right) representatives of Brandix, Disrupt Unlimited
and the Sri Lanka Inventors Commission with the inventors who received cash awards
Launched in early 2014, Disrupt Unlimited is a seed accelerator that seeks to inspire, mentor and fund start-ups with breakthrough solutions to disrupt products, practices, processes and business models in the Apparel, Textile and Accessories sectors. The company’s role is to encourage innovators from across industries to develop technology-driven solutions that address challenges at every stage of the supply chains, leading to revolutionary changes in the way apparels, textiles and accessories are made, packaged, distributed and consumed.

Disrupt Unlimited will provide such start-ups with access to seed funding, advisors, practical workshops, networking opportunities, collaborative workspace and legal and administrative services, along with the opportunity to pitch game-changing ideas to venture capitalists and angel investors at an exclusive Demo Day.

Disrupt Unlimited was initiated by Brandix with an intention to fast-track Sri Lanka’s evolution into a knowledge and innovation hub for the apparel, textile and fashion accessories sectors. In order to build a stronger ecosystem for innovation in Sri Lanka, Brandix has partnerships with the Universities of Colombo, Peradeniya, Moratuwa, Kelaniya, Sri Jayewardenepura and Wayamba and the Sri Lanka Institute of Information Technology (SLIIT). The Group also partners the Massachusetts Institute of Technology Global Start-up Labs (MIT-GSL) Sri Lanka programme, and sponsors the robotics competitions of several universities and institutions.


Brandix i3, the IT and consulting company of the Brandix Group has been appointed a Strategic Channel Partner to Ambient Clinical Analytics, Inc., a US based company providing powerful bedside real-time critical decision support tools for ICU, Operating Room and Emergency Departments.

Within the context of the partnership, Brandix i3 said its initial focus will be on the Mayo Clinic YES Board®, - a multi-patient management tool that will affect providers and patients in a positive way as it improves physicians’ ability to deliver care with all of the relevant and pertinent information at their disposal.

Mayo Clinic YES Board® utilises IT tools and analytics technology to deliver a scalable solution that makes world class tools available to healthcare providers on an affordable basis regardless of the size of the organisation.

Brandix i3 partnered with Ambient Clinical Analytics to fast track its position to the forefront of the critical care patient monitoring market in the USA.

“Ensuring patient service care is the main focus of healthcare providers. Managing patient data, discrete systems and complex operations are key challenges in the industry today. Ambient Clinicals’ powerful technologies tackle this issue and will change the way critical care providers operate, offering real-time, bed-side access to important information and analytics,” said Arjuna Sirinanda, Chief Executive Officer of Brandix i3. “Ambient’s new technologies are exactly what healthcare systems need, to be more efficient in order to deliver best-in-class patient care, and we are excited to partner with Ambient to deliver these solutions to healthcare providers.”

“The Brandix i3 team has supported these technologies through Ambient and the Mayo Clinic since inception, and understands the impact the technologies will have on patient care,” said Chris Fowler, Vice President Sales and Marketing of Ambient Clinical Analytics. “Because of its knowledge and experience in the healthcare field the team will be instrumental in the integration and implementation process.”

“A partner like Brandix i3 whose experience in diverse enterprise integration projects for healthcare service providers is vital to help us grow our market power,” said Al Berning, Chief Executive Officer of Ambient Clinical Analytics. “Brandix i3’s developed competencies in healthcare technology systems and desire to help healthcare providers use their data and systems more efficiently to become more flexible and agile to deliver the best possible patient care, flows right into Ambient’s goals.”

About Ambient Clinical Analytics
Ambient Clinical Analytics sells powerful bedside real-time healthcare data assimilation, communication, and analytics based decision support tools that support the ICU, Operating Room and Emergency Department. Ambient Clinical Analytics’ business model is supported by software license fees, SaaS, Cloud and system integration revenue. 

About Brandix i3
A fully-owned subsidiary of Brandix, the ISO 9001:2008 certified Brandix i3 was launched in April 2012 to provide services in Infor Consulting, Enterprise Software Development and Business Improvement Consulting. Brandix i3 has customers in the USA, Russia, Australia, South Asia and South East Asia, and currently has offices in Sri Lanka and USA. The company has a team of 200 extensively qualified, multi-skilled professionals, with global experience across diverse industries including Healthcare, Fashion, Manufacturing and Food and Beverage.

To learn more about Brandix i3’s Enterprise Integration and Mobility services across the healthcare industry please visit: www.brandixi3.com/healthcare


Brandix i3 further expanded operations in the US by opening its new “Innovation Center” at the Minnesota Bio Business Center in Rochester, Minnesota, USA.  The opening drew the participation of key representatives from the Rochester Area Chamber of Commerce, local community leaders, members, clinicians from several local healthcare facilities as well as key executives of the Brandix Group. The office opening concluded with a VIP event in the evening that was graced by existing clients and key clinicians from local healthcare facilities. A family event was also held for new employees and their families to celebrate the opening of the new office space. 
Brandix Group Finance Director, Trevine Jayasekara,
at the opening ceremony of the new ‘Innovation Center’
in Rochester, USA

The Brandix i3 “Innovation Center” was built on the premise of fostering creativity and encouraging innovative ideas - a unique and novel concept to Rochester. This is the first office in the US for Brandix i3, and will also serve as the home base for US ERP projects.

Commenting on the occasion, Chief Executive Officer, Brandix i3, Arjuna Sirinanda said “The new ‘Innovation Center’ marks a milestone for Brandix i3, further reflecting our commitment to providing healthcare technology and process solutions. We bring value through our teams’ extensive experience and knowledge in delivering solutions across industries – and we are certain the Innovation Center will add great value to the businesses and community in Rochester.” 

The Brandix i3 team at the opening
of the ‘Innovation Center’ in the US
“The unique office space was created to enhance the local business community and provide employment opportunities.” said Office Manager Johnna O’Neill, Brandix i3. “We are excited to be part of the first innovation center in Rochester - which hopes to provide many job opportunities to those interested in being part of this vibrant start up.”  

The Brandix i3 Innovation Center opens at an opportune time, coinciding with the setting up of the Destination Medical Center (DMC) – a $6 billion innovative economic development initiative to secure Minnesota's status as a global medical destination.

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The Brandix Group has extended its support to the 2014 National Occupational Safety & Health Conference organised by the National Institute for Occupational Safety and Health (NIOSH) as part of this year’s National Safety Week programme.

This is the fifth successive year that Brandix is playing the role of Main Sponsor of the programme, and the seventh time overall that the Group is supporting events conducted for the National Safety Week initiative.

The theme of this year’s National Conference on 18th October is ‘Promoting Occupational Safety Health Culture in Sri Lanka’ in line with the theme of the International Labour Organisation (ILO) for 2014. 

“As a leader in apparel manufacture in Sri Lanka, the Brandix Group strongly supports the objective of developing a safety culture in the work environment,” said Suwan Perera, the Group’s Head of Risk and Control. “Our emphasis on minimising absenteeism, occupational diseases and accidents has resulted in significantly improving the Group’s productivity.” 
Suwan Perera (Left), the Brandix Group’s Head of Risk and Control,
presents the sponsorship cheque to W. J. L. U. Wijayaweera,
Secretary to the Ministry of Labour and Labour Relations,
in the presence of Dr. Champika Amarasinghe, Director General of the
National Institute of Occupational Safety and Health

The sponsorship cheque for the 2014 National Safety Week programme was presented by Brandix to the Secretary to the Ministry of Labour and Labour Relations Mr. W. J. L. U. Wijayaweera. 

“We appreciate the commitment of the Brandix Group to promote occupational safety and health,” said Dr. Champika Amarasinghe, Director General of the National Institute of Occupational Safety and Health. “The example set by the Group has inspired us to continue to raise the profile of the National Safety Week programme.” 


Phoenix Ventures Limited has come on board as a Gold Sponsor to boost the 35th National Conference of Chartered Accountants organised by the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka). 

The conference which will be held from 23rd to 25th October 2014 is one of the largest corporate events in the country which sees a massive participation of over 1200 chartered accountants and business leaders annually. This year’s conference will revolve around the thought provoking theme “Rethink to Revive”.

Mr. Aslam Omar, Director of Phoenix Ventures Limited said, “As an organisation, we have always sought growth through anticipating trends and finding innovative ways in which to respond to them across all our businesses. From the raw materials we procure, the processes we employ and the products we manufacture, package and deliver across the world, constant rethinking has become second nature, and we believe that this commitment to re-engineer when necessary and adapt quickly to change is one of the factors in the success of our many business ventures.” 

In this context, Mr. Omar noted that the theme of this year’s National Conference of Chartered Accountants – Rethink to Revive – is particularly interesting. “We look forward with great interest to the presentations and deliberations that CA Sri Lanka will host,” he added. 

Welcoming Phoenix Ventures Limited on board, Mr. Arjuna Herath, President of CA Sri Lanka said that the national conference continued to attract reputed organisations as sponsors which was testament to the impressive standing the annual event commands at a national level.

“Today we live in a constantly evolving era and to survive we need to change with time, be it at a professional or business level. With this objective in mind, the national conference will deliberate on the new emerging economic trends in the global space and the evolving developments in technology, and how the entrepreneurial creativity and pertinent leadership will be vital to respond to challenges and opportunities of the economy,” Mr. Herath added.



Three technology-driven innovations addressing key challenges in the apparel industry have become the first start-ups to make it to the incubator of Disrupt Unlimited, the Brandix-led start-up seed accelerator.

The three start-ups were recently presented with pledges of financial support, mentoring, workspace and potential client matching at the launch of the next phase of their journey to commercialisation of their innovations.

Of the three start-ups, ‘Generation Epsilon’ is redesigning the sample approval process in bra production to give customers a better fit and accelerate time to market. 

The second start-up, ‘Enhanzer Innovation’ is creating a platform to integrate with customer order systems and streamline the product development process.

‘DoInnov,’ the third start-up, is developing a virtual order reference system to maximise accuracy and efficiency in the manufacturing process. 

Addressing the start-up teams and their mentors at the kick-off of the Disrupt Unlimited incubator, Brandix Director Udena Wickremesooriya stressed on the importance of the passion to succeed. “We can provide you with technical knowledge, domain knowledge, mentoring and finance, but the drive to succeed must come from you,” he said. “Some of the challenges are big stuff that can make a substantial difference to the way things are done not only on a local scale but on the international scale as well.”

The three start-ups will go through a four-month process with Disrupt Unlimited, encompassing the development of their conceptual ideas progressively into value propositions, prototypes, minimum viable products and commercially viable products, alongside the development of business models, marketing and financial plans, testing of the products and pitching the start-ups to venture capitalists.

During this period, their progress will be monitored and supported with funding by Disrupt Unlimited as part of its role as a seed accelerator.
Brandix Group Director Udena Wickremesooriya (centre) with
representatives of the three start-ups that have been accepted into the
Disrupt Unlimited incubator for financial & technical support and mentoring

The objective of Disrupt Unlimited is to run a seed accelerator that will inspire, mentor and fund start-ups with breakthrough solutions to disrupt products, practices, processes and business models in the Apparel, Textile and Accessories sectors. The company seeks to encourage innovators from across industries to develop technology-driven solutions that address challenges at every stage of the supply chains, leading to revolutionary changes in the way apparels, textiles and accessories are made, packaged, distributed and consumed. The form to apply for the next round of the incubator programme is now available online at www.disruptunltd.com.  

Among the company’s identified roles are collaboration with industry partners, securing the support of private partners, mentors, and advisors, development of idea/entrepreneur pipelines, building a network of investors in Sri Lanka and overseas, investing in start-ups, running seed accelerator programmes and supporting start-ups through commercialisation.

Disrupt Unlimited plans to conduct four Disrupt-a-thon challenges per year and to draw on existing founder pipelines including universities, the Sri Lanka Inventors Commission, MIT Global Start-up Labs programme, and Sri Lankans living overseas. Additionally, Disrupt Unlimited will help build this pipeline by running ‘founder dating’ events and collaborating with academic institutions to implement entrepreneurship programmes. Selected entrepreneurs must have an idea for a disruptive, scalable innovation, as well as a team with the right skill-set to develop and commercialise it.


Adds new industry category to 2014 Sri Lanka Robotics Challenge of Moratuwa University

The Brandix Group has announced a potentially life-changing annual innovation award for a successful robotic solution to an industry-specific challenge, significantly raising the bar for Sri Lankan innovators working in the sphere of automation.

To be presented as a new category of the Sri Lanka Robotics Challenge (SLRC) conducted annually for the university fraternity by the E-Club of the Department of Electronic and Telecommunication Engineering of the University of Moratuwa, the Brandix Innovation Award will also be open to the wider inventor community, and will comprise of a cash prize, a trophy and financial and technical support to develop the invention, the company said.

Brandix is the principal sponsor of the 2014 Sri Lanka Robotics Challenge which will select Sri Lanka’s representation at the next International Robotics Challenge (IRC) conducted annually by the Indian Institute of Technology (IIT) Mumbai.

For the inaugural Brandix Innovation Award, Brandix has set contenders the challenge of building a robotic arm that can pick up single pieces of fabric from a stack and place them in a reverse-order stack within a specified area, within five minutes. The entire stack may not be picked up at once, reversed in the air and placed in the new location, and the pieces of fabric cannot be damaged or folded in the process.

The finals of the 2014 Sri Lanka Robotics Challenge are scheduled for 12th December 2014, with the qualification round for the Industry Challenge to be held on 11th December 2014.

The team that produces the best fabric handling robotic arm that meets the challenge will receive a cash prize of Rs 250,000 from Brandix, an opportunity within the Group to build or refine the robot, opportunities to connect with global robotics specialists, an employment opportunity to work on the prototype, and if the product is commercially viable, seed funding and assistance to register a company from Disrupt Unlimited, the Brandix-led start-up seed accelerator. 

The robotic innovation that completes the process will thereafter be provided an opportunity to be implemented as a solution at Brandix facilities in Sri Lanka, India and Bangladesh, the company said. A Brandix Innovation Award winner who “successfully fails” in his or her endeavour has the option of continued employment within the Group.

“Innovations that disrupt existing processes are the key to the future of many industries,” said Brandix Director Udena Wickremesooriya. “At Brandix, we have taken it upon ourselves to be the stimulus for technological innovation in the apparel industry, where we believe, the potential for transformative technology and processes is infinite.”

Launched in early 2014, Disrupt Unlimited is a seed accelerator that seeks to inspire, mentor and fund start-ups with breakthrough solutions to disrupt products, practices, processes and business models in the Apparel, Textile and Accessories sectors. The company’s role is to encourage innovators from across industries to develop technology-driven solutions that address challenges at every stage of the supply chains, leading to revolutionary changes in the way apparels, textiles and accessories are made, packaged, distributed and consumed.

Disrupt Unlimited was initiated by Brandix with an intention to fast-track Sri Lanka’s evolution into a knowledge and innovation hub for the apparel, textile and fashion accessories sectors. In order to build a stronger ecosystem for innovation in Sri Lanka, Brandix has partnerships with the Universities of Colombo, Peradeniya, Moratuwa, Kelaniya, Sri Jayewardenepura and Wayamba and the Sri Lanka Institute of Information Technology (SLIIT). The Group also partners the Massachusetts Institute of Technology Global Start-up Labs (MIT-GSL) Sri Lanka programme, and sponsors the robotics competitions of several other universities and institutions as well.

For more details regarding the SLRC 2014, visit: www.mrt.ac.lk/competitions/slrc




The Brandix Group has reaffirmed its dominance of mercantile volleyball, sending five teams to the 2014 finals of the Men’s and Women’s Tournament conducted annually by the Mercantile Volleyball Association.

This is the second year in succession that five of the eight teams competing in the four matches of the finals are from companies in the Brandix Group.

The five Brandix teams playing for the Championship in their respective categories are Brandix Apparel Solutions Limited (BASL) – Intimate Apparel, Welisara which meets a team from the Group associate Textured Jersey, Avissawella in the Super League Men’s Final; BASL – Intimate Apparel, Minuwangoda in the Super League Women’s Final, BASL – Essentials, Ratmalana in the Men’s Championship and BASL – Intimate Apparel, Mirigama in the Women’s championship.
(Above) The BASL – Intimate Apparel, Minuwangoda team
and (Below) the BASL – Intimate Apparel, Welisara team
that will compete in the Women’s and Men’s
Super League finals respectively

The finals of the 2014 Mercantile Volleyball Tournament are to be worked out at the National Youth Services Council (NYSC) indoor complex in Maharagama in October.

(Above) The BASL – Intimate Apparel, Mirigama team
and (Below) the BASL – Essentials, Ratmalana team
that will compete in the Women’s and Men’s
Championship finals respectively
Three other Brandix teams, BASL – Intimate Apparel, Minuwangoda, BASL – Intimate Apparel, Welisara and BASL – Intimate Apparel, Polonnaruwa, took third place in the Men’s Super League, the Women’s Super League and the Men’s Championship respectively.

Fourteen of the 92 teams that competed in the preliminary rounds of the tournament were fielded by the Brandix Group.

Brandix, Sri Lanka’s single largest apparel exporter, conducts its own annual volleyball tournament for the ‘Rasadiya Kusalanaya’ (Mercury Trophy), which is considered the largest volleyball tournament organised by a private company in the country.


The application of technology innovatively to improve access to information, products or services was the common theme when seven teams of young Sri Lankans demonstrated their ideas for business start-ups at the conclusion of the Brandix-funded MIT Global Start-up Labs (MIT-GSL) Sri Lanka 2014 challenge.

From the delivery of therapy to dyslexic children, accessing organic vegetables and fruit, or eliminating false alarms generated by electronic surveillance systems, to helping university students find lodging facilities, commuters to locate the taxis closest to their locations, and retailers to know, engage and retain customers, the ideas were presented to potential investors at the programme’s ‘Demo Day.’

A collaboration between Brandix, the Sri Lanka Association of Software and Service Companies (SLASSCOM) and Massachusetts Institute of Technology, the 2014 MIT-GSL Sri Lanka programme commenced on 9th January 2014 and ended on Wednesday 30th July. The programme is to be offered twice a year to second-year or older undergraduates as well as recent graduates of Sri Lankan universities.

The top seven teams that presented their start-up ideas after seven months of brainstorming, training and mentorship provided by the programme, were chosen from the 75 original participants selected from an initial pool of 380 applicants from several higher education institutions including the Universities of Moratuwa, Colombo and Sabaragamuwa, the Open University of Sri Lanka, the Informatics Institute of Technology (IIT), the Sri Lanka Institute of Information Technology (SLIIT), and Alliance Française de Kotte.

Speaking on behalf of Brandix at the ‘Demo Day,’ Group Director Udena Wickremesooriya said his company is involved with the MIT-GSL programme to drive disruptive innovation in the apparel industry. 

“I come from an industry labelled by many as very ‘basic,’ with adjectives such as ‘Juki’ and ‘Garment,’ he said. “This is partly true, if you consider something like a man’s shirt, which hasn’t changed much from the time of my grandfather and father. Compare that with anything else you use, from mobiles to cars to shoes which have all gone through a mega transformation. What this shows is the opportunity that exists in the industry to do something completely different and disruptive.”

In his speech, Madu Ratnayake, Chairman Emeritus of SLASSCOM said the progress made by the MIT-
‘Dolawa’ - the start-up team adjudged the winner of the MIT-GSL SL Challenge 2014
with Brandix Director Udena Wickremesooriya (extreme left) and Madu Ratnayake,
Chairman Emeritus of SLASSCOM (second left)
GSL Sri Lanka programme could be an indicator that the target of having 1,000 start-ups by 2022 could be overhauled. “If you look at the top 20 companies in the world today, 60 per cent would be technology companies, and half of them did not exist 20 years ago,” he said. He stressed that more than ideas, money and the team, the most important aspect of the MIT-GSL programme is the mentorship provided to the participants.

The ‘EagleEye’ team adjudged first runner-up
The panel of judges at the Demo Day comprised of members of the Lanka Angel Network (LAN) Messrs Dumindra Ratnayake, Mano Sekeram, Asantha Wijeratne, Hiran Wickramasinghe, Duminda Jayatilleka and Rohitha Mendis. The seven start-ups that pitched their ideas for investor support were ‘Organic Hug’ (Reap the harvest near at hand), TopNotch (Understand, engage and retain your customers), ShopIn (Helping fashion retailers know the unknown), ‘Dolawa’ (Taxi around the corner), ‘D-Care’ (Your child can learn easier and faster), ‘Boarding.lk’ (Find a boarding place that feels like home) and ‘EagleEye’ (Stay notified, stay safe).

The best three start-up ideas chosen by the panel of judges were ‘Dolawa’ followed by EagleEye and
The ‘Organic Hug’ team adjudged second runner-up
Organic Hug. Each of these three teams will be given an opportunity to launch its start-up with SLASSCOM and receive a grant from Brandix in aid of this process.

A Group that employs approximately 48,000 people at manufacturing plants in Sri Lanka, India and Bangladesh, Brandix has partnerships with the Universities of Colombo, Peradeniya, Moratuwa, Kelaniya, Sri Jayewardenepura and Wayamba and the Sri Lanka Institute of Information Technology (SLIIT). A preferred supplier to many global apparel labels, Brandix is credited with many firsts on the global stage, and recently launched its own seed accelerator ‘Disrupt Unlimited’ to inspire, mentor and fund start-ups with breakthrough solutions that disrupt products, practices, processes and business models in the apparel, textile and fashion accessories sectors.


Two manufacturing facilities of Brandix Apparel Solutions Limited - Lingerie Cluster in Nittambuwa have been awarded Eco Factory Attributes by the global retail giant Marks & Spencer (M&S) in recognition of achievements in reducing their environmental footprint.

The two factories have reduced energy and water consumption by 30 per cent and 15 per cent respectively and are recycling or reusing 100 per cent of their solid waste, enabling them to score 91 points out of 100 at the M&S Eco Factory Audit.

The Eco Factory Attribute is awarded under Marks & Spencer’s ‘Plan A’ initiative which was launched in January 2007 to combat climate change, reduce waste, use sustainable raw materials, trade ethically, and help customers to lead healthier lifestyles with an aspiration to be the industry leader in sustainable consumption and production, by offering customers good value, high quality products and services, sold through an efficient multi-channel operation. It is intended to produce products with integrity by using the most sustainable raw materials available and to work with factories operating to the highest environmental and social standards, thus encouraging suppliers around the world to make their supply chains carbon neutral through Green manufacturing processes.

With the latest certifications, the Brandix Group has seven Eco Attribute recipient factories, at Koggala, Seeduwa, Giritalé and Nittambuwa in Sri Lanka and one each in India and Bangladesh.

“Reducing the impact of our operations on the environment is a key group initiative and a continuing process at Brandix, and progressively encompasses more manufacturing locations, as we reach and surpass enterprise-wide annual targets for reducing our carbon footprint,” said Rajiv Malalasekera, CEO of Brandix Apparel Solutions Limited - Lingerie Cluster. “Along the way, factories that produce apparel for Marks & Spencer qualify for Eco Factory Attributes, which are important independent certifications of their sustainability-linked achievements.”

At Plants I and II of Brandix Apparel Solutions Limited - Lingerie Cluster, the installation of energy efficient air conditioning, solar water heaters and skylights and modifications to the compressed air system brought about the reductions in energy consumption, while the installation of low flow water fixtures and dual flushing systems in toilets generated savings of water, he said. These plants no longer generate solid waste for disposal, and food waste has also been reduced to a minimum.

Overall, conservation initiatives across the Group have enabled Brandix to reduce electricity consumption per product by 12 per cent in 2013-14 over the previous year, and cut water consumption by 2.6 per cent during the same period.
One of the Brandix Apparel Solutions Limited - Lingerie factories
in Nittambuwa

In September 2012, Brandix set itself the target of reducing its environmental footprint by a further 20 per cent by 2020, and released its maiden Sustainability Report, the first by a private company in Sri Lanka. To support this initiative and track its progress, the Group has developed its own ‘Eco Index’ -- an assessment tool which can be used to measure the environmental performance of Brandix factories and offices across the Group and facilitates a fair and easy comparison between factories and clusters.

By March 2014, the Group had reduced its carbon footprint by 35 per cent from the base year (2008), principally through switching from furnace oil boilers to biomass boilers. A fifth of Brandix’s energy requirements now come from renewable sources.

Production of Lingerie at one of the Brandix factories
that recently received the M&S ‘Plan A’ Eco Factory Attribute
One of the largest suppliers of apparel to top retail brands in the US and Europe, Brandix employs over 48,000 associates across several integrated manufacturing facilities in Sri Lanka, and large operations in India and Bangladesh. The Group is a benchmark and international award winner for eco-friendly manufacture and commitment to environmental best practice and was earlier this year recognised as Sri Lanka’s ‘Organisation Committed to Green’ by the Green Building Council of Sri Lanka (GBCSL).


Disrupt Unlimited, the Apparel Start-up Seed Accelerator funded by Brandix, and the Sri Lanka Inventors Commission (SLIC) have entered into an agreement to establish a partnership to promote innovation in Sri Lanka and enhance opportunities in the fields of Textile, Apparel and Accessories.

A Memorandum of Understanding entered into recently by the two organisations envisages that SLIC through its regular programmes will identify inventors with potential to commercialise their inventions in these fields and introduce them for consideration by Disrupt Unlimited.

Disrupt Unlimited will review such inventors introduced by SLIC and select suitable candidates to go through its incubator or the Disrupt-a-thon programmes, which could lead to funding and additional mentoring to commercialise their ideas.

Speaking at the signing of the MoU, Brandix Director Udena Wickremesooriya stressed on the importance of building and fast-tracking an ecosystem which encourages and nurtures start-ups. “We are still in the infancy stages of this cycle,” he said. “Therefore, we need to really go for it in the next five years to catch up to ecosystems that have been 25 years in the making.”

He said the purpose of Disrupt Unlimited is to take big ideas to the global market. Mr Wickremesooriya advised inventors to “take the risks, make your ideas work, and deliver results.” Besides, “if you successfully fail,” he added, “Brandix will offer you an employment opportunity within its group of companies.”

The Brandix Group’s focus on promoting innovation began with its first sponsorship of ‘Sahasak Nimewum’ the annual competition and exhibition conducted by the Sri Lanka Inventors Commission for local inventors. Alongside the signing of the MoU with SLIC, Brandix presented cash awards to the owners of the top five inventions in the Apparel, Textile and Energy sectors at the 2013 Sahasak Nimewum competition. 

Addressing the two events, SLIC Commissioner Deepal Sooriyarachchi said he is extremely pleased to see the efforts being made by Brandix to tap into the talent of young inventors. “Brandix is a company that values your innovative brain,” he told the inventors. “This partnership will hopefully encourage other corporates to follow the Brandix example in supporting the SLIC. Five years from now when we look back, I want to be able to say that we have come a long way.” 

The five inventors rewarded were M. A. Firouze, G. H. G. G. M. C. Senarathna, and A. V. T. Thushan in the University category, and Asiri Dilhan De Silva and W. S. U. K. Wijesinghe in the Open category.

SLIC Commissioner Deepal Sooriyarachchi (extreme left) and Brandix Director Udena Wickremesooriya
exchanging the MoU and (on right) representatives of Brandix, Disrupt Unlimited
and the Sri Lanka Inventors Commission with the inventors who received cash awards
Launched in early 2014, Disrupt Unlimited is a seed accelerator that seeks to inspire, mentor and fund start-ups with breakthrough solutions to disrupt products, practices, processes and business models in the Apparel, Textile and Accessories sectors. The company’s role is to encourage innovators from across industries to develop technology-driven solutions that address challenges at every stage of the supply chains, leading to revolutionary changes in the way apparels, textiles and accessories are made, packaged, distributed and consumed.

Disrupt Unlimited will provide such start-ups with access to seed funding, advisors, practical workshops, networking opportunities, collaborative workspace and legal and administrative services, along with the opportunity to pitch game-changing ideas to venture capitalists and angel investors at an exclusive Demo Day.

Disrupt Unlimited was initiated by Brandix with an intention to fast-track Sri Lanka’s evolution into a knowledge and innovation hub for the apparel, textile and fashion accessories sectors. In order to build a stronger ecosystem for innovation in Sri Lanka, Brandix has partnerships with the Universities of Colombo, Peradeniya, Moratuwa, Kelaniya, Sri Jayewardenepura and Wayamba and the Sri Lanka Institute of Information Technology (SLIIT). The Group also partners the Massachusetts Institute of Technology Global Start-up Labs (MIT-GSL) Sri Lanka programme, and sponsors the robotics competitions of several universities and institutions.


Brandix i3, the IT and consulting company of the Brandix Group has been appointed a Strategic Channel Partner to Ambient Clinical Analytics, Inc., a US based company providing powerful bedside real-time critical decision support tools for ICU, Operating Room and Emergency Departments.

Within the context of the partnership, Brandix i3 said its initial focus will be on the Mayo Clinic YES Board®, - a multi-patient management tool that will affect providers and patients in a positive way as it improves physicians’ ability to deliver care with all of the relevant and pertinent information at their disposal.

Mayo Clinic YES Board® utilises IT tools and analytics technology to deliver a scalable solution that makes world class tools available to healthcare providers on an affordable basis regardless of the size of the organisation.

Brandix i3 partnered with Ambient Clinical Analytics to fast track its position to the forefront of the critical care patient monitoring market in the USA.

“Ensuring patient service care is the main focus of healthcare providers. Managing patient data, discrete systems and complex operations are key challenges in the industry today. Ambient Clinicals’ powerful technologies tackle this issue and will change the way critical care providers operate, offering real-time, bed-side access to important information and analytics,” said Arjuna Sirinanda, Chief Executive Officer of Brandix i3. “Ambient’s new technologies are exactly what healthcare systems need, to be more efficient in order to deliver best-in-class patient care, and we are excited to partner with Ambient to deliver these solutions to healthcare providers.”

“The Brandix i3 team has supported these technologies through Ambient and the Mayo Clinic since inception, and understands the impact the technologies will have on patient care,” said Chris Fowler, Vice President Sales and Marketing of Ambient Clinical Analytics. “Because of its knowledge and experience in the healthcare field the team will be instrumental in the integration and implementation process.”

“A partner like Brandix i3 whose experience in diverse enterprise integration projects for healthcare service providers is vital to help us grow our market power,” said Al Berning, Chief Executive Officer of Ambient Clinical Analytics. “Brandix i3’s developed competencies in healthcare technology systems and desire to help healthcare providers use their data and systems more efficiently to become more flexible and agile to deliver the best possible patient care, flows right into Ambient’s goals.”

About Ambient Clinical Analytics
Ambient Clinical Analytics sells powerful bedside real-time healthcare data assimilation, communication, and analytics based decision support tools that support the ICU, Operating Room and Emergency Department. Ambient Clinical Analytics’ business model is supported by software license fees, SaaS, Cloud and system integration revenue. 

About Brandix i3
A fully-owned subsidiary of Brandix, the ISO 9001:2008 certified Brandix i3 was launched in April 2012 to provide services in Infor Consulting, Enterprise Software Development and Business Improvement Consulting. Brandix i3 has customers in the USA, Russia, Australia, South Asia and South East Asia, and currently has offices in Sri Lanka and USA. The company has a team of 200 extensively qualified, multi-skilled professionals, with global experience across diverse industries including Healthcare, Fashion, Manufacturing and Food and Beverage.

To learn more about Brandix i3’s Enterprise Integration and Mobility services across the healthcare industry please visit: www.brandixi3.com/healthcare


 
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