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Company poised for further growth through Quenby purchase

Strong on the heels of a solid year of growth and profitability, Sri Lanka's leading Textile Mill, Textured Jersey Lanka PLC (TJL) took yet another step towards longer term growth and customer centric solutions provision. Pursuant to a prior disclosure made, the Board of Directors of Textured Jersey Lanka PLC informed the Stock Exchange on Tuesday, 26th May 2015 that they have decided to proceed with the acquisition of Quenby Lanka Prints (Pvt) Ltd ('Quenby Lanka').

In February 2015, TJL initiated the valuation and due diligence study for the potential acquisition and subsequent to discussions between the relevant parties, a purchase price of US$ 3.5 million was agreed upon. Reflecting the strength of a strong balance sheet, the entire consideration is due to be paid out in cash to the shareholders of Quenby Lanka in order to acquire the shares of the company. The transaction will be concluded upon the completion of all regulatory approvals and formalities.

Textured Jersey is Sri Lanka's leading Fabric Mill which offers a range of innovative cutting-edge fabric solutions to some of the most demanding customers in the world. Last year, TJL's profits grew by 16% and exceeded US$ 10 million. TJL's CEO Sriyan de Silva Wijeyeratne stated that he was excited by the move and the synergy it would bring, and added that it presented a clear indication of the company moving aggressively towards its next phase of growth to pursue its vision of being one of the leading Fabric Mills in South Asia.

Quenby Lanka, an equal joint venture between Brandix Lanka Limited and Trust Family Industries, Inc., is a leading Fabric Printer in Sri Lanka. Quenby's facility is located on 4.4 acres of land in the Seethawaka Industrial Park, in close proximity to TJL. Therefore, in addition to the printing capability enhancement for TJL, the acquisition also offers potential for further capacity optimization and margin improvement through synergies.
Textured Jersey Lanka PLC

As a strategically located vendor, Quenby Lanka has developed a strong working relationship with TJL, and this link sees a natural culmination through the acquisition. The relationship would help speed up the business integration process and launch TJL to the next level of solutions provision and innovation, adding significant long-term value to its shareholders. TJL had also previously intimated their interest in yet another company, Ocean India (Pvt) Ltd, and these discussions are also ongoing. TJL's major shareholders are Pacific Textiles from Hong Kong, and the Brandix Group, with the local Public owning 30% of the company.


One of the world’s largest apparel companies has adjudged the Brandix Group its Global Supplier of the Year across all product categories represented by its global vendor base, presenting Sri Lanka’s single largest apparel exporter with the pinnacle award at the company’s Global Supply Chain Summit.

PVH Corp., owner of the iconic Calvin Klein, Tommy Hilfiger, Van Heusen and Arrow brands among others, presented this coveted award to Brandix at the company’s biennial awards event, held this year in Phuket, Thailand.

The award recognises the Brandix Group’s strategic collaboration with PVH in offering unmatched value to
(From Left) William McRaith – Chief Supply Chain Officer of PVH Corp.
presents the award to Ranga Ranmadugala – CEO of Brandix Apparel
Solutions Limited (BASL) – Essentials & Brandix Apparel India (Plants 1 & 2),
in the presence of Rajiv Malalasekera – CEO of BASL – Lingerie,
M. Raghuraman – CEO, Corporate Marketing & Branding at Brandix
and Mark Green – Executive Vice President, PVH Corp.
its Calvin Klein, Tommy Hilfiger and Heritage Brands consumers across multiple underwear product categories.

The PVH Chief Global Supply Chain leadership team re-iterated at the event that solutions in product value addition and innovative sourcing as offered by key business partners such as Brandix will be essential to sustaining the growth and brand value of the company’s iconic lifestyle brands. Senior PVH executives commended Brandix for the Group’s ability to break new ground for its clients’ brands.

“This award is an invaluable endorsement by a global leader in branded apparel, of the passion, commitment and ability of Brandix as a supplier of top quality clothing,” said Ashroff Omar, CEO of the Brandix Group. “Its importance transcends Brandix, and reflects well on Sri Lanka’s status as a globally significant location for the manufacture of branded apparel.”

He said the award is also particularly noteworthy because the Brandix Group’s partnership with PVH is only three years old.
(From Left) Jim Chidwick – Hub Leader (Indian Subcontinent) and Sarah Clarke – Senior Vice President – Global Supply Chain of PVH Corp. with M. Raghuraman – CEO, Corporate Marketing & Branding at Brandix, Ranga Ranmadugala – CEO of Brandix Apparel Solutions Limited (BASL) – Essentials & Brandix Apparel India (Plants 1 & 2), Rajiv Malalasekera – CEO of BASL – Lingerie and Dilhara Perera – Underwear Lead, PVH Sri Lanka
The awards event was part of a four-day Global Supply Chain Partner Summit attended by PVH Corp.’s worldwide sourcing partners.

PVH has evolved from its 1881 roots to become a diversified global company with $8.2 billion in revenues. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, DKNY, Ike Behar and John Varvatos.

The pioneer of the concept of total solutions in Sri Lanka’s apparel sector, Brandix is one of the largest suppliers of apparel to top retail brands in the US and Europe, and a global leader in sustainable manufacture. The Group’s operations encompass several integrated manufacturing facilities in Sri Lanka, a 1,000 acre Industrial Park in India and a large operation in Bangladesh.


Textured Jersey Lanka PLC (TJL) recorded its highest ever annual net profit of Rs. 1.3bn for the year ended 31st March 2015, an increase of 16% year-on-year. This result was achieved on the back of a Rs. 512mn net profit for the quarter ended 31st March 2015, representing an impressive 46% year-on-year increase. According to Mr. Bill Lam, Chairman of Textured Jersey, the strong quarterly performance enabled the company conclude the year with a record profit despite the slowdown in sales experienced in the early part of the year, attributed to unusual and extreme weather conditions in the United States.

TJL reported Rs. 3.8bn in sales for 4Q FY2014/15, up 16% year-on-year. As per the statement released, this was mainly due to demand from its main customers being back on track. Additionally, Mr. Lam explained that improved demand conditions coupled with recently added capacity enabled TJL to optimize capacity utilisation and product mix to achieve gross profit margins of 15% for 4Q FY 2014/15 compared to 12% during the same quarter of last year. This in turn allowed the company to increase its gross profit by 45% to Rs. 583mn for 4Q FY2014/15 and drive its annual gross profit to Rs. 1.6bn, up 11% compared to the year before.   

The statement further noted that the strong performance at gross profit level allowed TJL to post an operating profit of approximately Rs. 476mn for 4Q FY 2014/15, recording a 52% year-on-year growth at the operating profit level. TJL’s annual operating profit for the year ended 31st March 2015 came in at Rs. 1.2bn, 14% higher year-on-year. 

Talking about the balance sheet, Mr. Lam mentioned that TJL continued to maintain its near debt-free balance sheet as at 31st March 2015, with a net cash position of Rs. 1.9bn. Additionally, the Chairman explained that the lower interest rates, combined with a marginally lower cash position versus a year before led to net finance income dropping to Rs. 14mn for 4Q FY2014/15. The net finance income for the year ended 31st March 2015 came in at Rs. 58mn, down 36% compared to the year before. 

In his statement, Mr. Lam went on to explain that despite the reduction in finance income, the quarter concluded with a net profit of Rs. 512mn growing 46% year-on-year. The combined effect of added capacity and strong demand recovery in the latter part of the financial year, coupled with solid cost and productivity management enabled TJL to report a record annual net profit of Rs. 1.3bn for FY2014/15 despite challenges.
Textured Jersey Lanka PLC

The statement also mentioned that TJL engaged with Ernst & Young during the quarter to carry out an independent valuation of Ocean India Private Limited and Quenby Lanka Prints Private Limited as part of the initial discussions to further its acquisition plans. 

Commenting on the coming year, Mr. Lam stated that the recently enhanced capacity and strategic investments coming into fruition will place TJL on a solid growth platform. The Chairman concluded by stating that as regional expansion plans move forward to secure TJL’s long term growth trajectory, the prospects of GSP+ being reinstated in the future would further augment TJL’s current momentum.


Transcendent talent was on abundant display when non-executive employees of Brandix took to the stage to showcase their proficiency in singing and dancing at the finals of two spectacular talent competitions conducted recently by Sri Lanka’s single largest apparel exporter.

Demonstrating that there is much more to life at Brandix than the production line, men and women from the Group’s manufacturing facilities in Sri Lanka sang their hearts out for the crown of the ‘Brandix Gee Tharuwa’ (Brandix Singing Star) while others brought the stage to psychedelic life as they danced for the title of ‘Brandix Narthana Tharu’ (Brandix Dancing Stars) at the Sugathadasa Indoor Stadium.
Brandix ‘Rasadiya Gee Tharuwa’ 2015 Hansani Sandamali of
BASL - Casualwear, Ratmalana flanked by Brandix senior leadership

Conducted with the aim of inspiring the workforce, encouraging employees to harness their talents to the fullest potential and building team spirit, the two competitions saw six troupes of dancers shortlisted to perform at the final round of the dancing competition from 22 teams that participated in the early rounds. The finals of the singing competition were contested by the four best singers chosen from 300 who entered the contest.

Brandix Group CEO Ashroff Omar (extreme right)
with the winners of the ‘Rasadiya Narthana Tharu’ competition
More than 5,000 of their colleagues from Brandix factories in Sri Lanka, India and Bangladesh were present to cheer them on, as the finalists wowed the accomplished professional artistes on the panels of judges with sparkling performances that were the high point of the 5th annual ‘Rasadiya Mangalya’ of the Brandix Group – a day-long celebration of sporting prowess, work performance and aesthetic talent.

The Brandix ‘Rasadiya Narthana Tharu’ title was won by the eight-member dance troupe of Brandix Apparel Solutions Limited (BASL) - Finishing, Ratmalana for the second year in succession, beating BASL - Finishing, Avissawella, the 1st Runner-up and Textured Jersey Lanka PLC which was placed third.

Popular actress Pooja Umashankar dances with some of the best dancers 
The Brandix ‘Rasadiya Gee Tharuwa’ for 2015 was Hansani Sandamali of BASL - Casualwear, Ratmalana, while the runners up were Nuwan Sanjeewa of BASL - Lingerie, Wathupitiwala, Milinda Fernando of BASL - Casualwear, Ekala and Bhagya Jayamali of BASL - Intimate Apparel, Katunayake.

The judging panel for the finals of the Gee Tharuwa comprised of Nirosha Wirajini, Keerthi Pasqual and Chamika Sirimanna, while the Narthana Tharu final was judged by Kevin Nugara, Rajini Selvanayagam and Pradeepa Ariyawansa.
Contestants at the Brandix ‘Rasadiya Narthana Tharu’ finals

One of the largest suppliers of apparel to top retail brands in the US and Europe, and the winner of two top awards for Human Resource Management at the 2015 National HRM Awards, the Brandix Group employs more than 48,000 people at several integrated manufacturing facilities in Sri Lanka, a 1,000 acre Industrial Park in India and a large operation in Bangladesh.


Apparel sector associates from Sri Lanka, India and Bangladesh united by their employer Brandix, were honoured at a spectacular celebration of excellence when Sri Lanka’s single largest apparel exporter hosted its annual ‘Rasadiya Mangalya’ in Colombo recently.

The Group, which employs more than 48,000 people, felicitated and rewarded 41 Employees of the Year (EOYs), seven Supervisors of the Year (SOYs) and four executives from Brandix factories in the three countries at a day-long event at the Sugathadasa Indoor Stadium.

Ten of the Employees of the Year and three of the Supervisors of the Year were from Brandix’s offshore factories, highlighting the growing integration of the Group’s operations in the South Asian region. Each Employee of the Year and Supervisor of the Year received a handsome trophy of appreciation as well as a company-sponsored seven day study tour to China, India or Bangladesh, and in Sri Lanka for those attached to the Group’s overseas plants.

In its fifth year, the festival dedicated to multidimensional excellence included the finals of the annual Brandix ‘Rasadiya Kusalanaya’ Volleyball tournament for non-executive staff, the awards for the winners of the Brandix ‘Mech Challenge’ – an annual Group-wide competition in mechanical proficiency, and the finals of the ‘Rasadiya Gee Tharuwa’ and the ‘Rasadiya Narthana Tharu’ – competitions that stimulate the development of skills in singing and dancing among Brandix associates across the country.
Some of the ‘Employees of the Year’ honoured at the 2015 Brandix
‘Rasadiya Mangalya’ receive their awards from members of the
senior management of Group companies

A new feature introduced this year was the presentation of an award of Rs 1 million and a trophy to the ‘Rasadiya Hiru’ – the factory that excels at meeting Human Resources KPIs. This year’s award went to Brandix Apparel Solutions Limited – Intimate Apparel (Uknits), Mirigama.

Speaking at the event, Brandix Chief People Officer Ishan Dantanarayana said the ‘Rasadiya Mangalya’ inspires thousands of employees to come together as one family and one enterprise on a journey of excellence with a common goal that extends across the Group. “Employees are the lifeblood of our business,” he said, stressing that this event is a good example of the degree to which Brandix appreciates the skills, potential and passion of its 48,000 associates. “Let’s get together as one family, have fun and take Brandix to even greater success by achieving our vision of providing inspired solutions to our global customers,” Mr Dantanarayana said.

Brandix’s Employees of the Year and Supervisors of the Year were selected through a comprehensive process designed to select employees in the Associate, Staff and the Supervisory categories who have excelled in performance and made significant contributions to the overall business and the Brandix team while demonstrating a potential to grow.

Over 5,000 Brandix associates filled the Indoor Stadium to cheer their colleagues rewarded for operational excellence and to support the teams competing in Volleyball, the national sport and the sport adopted by Brandix, as well as those competing in the performing arts.

Entertainment for the event was provided by the popular singing duo Umaria and Sachith Pieris, the versatile Bhathiya & Santhush and the dance troupe of the Sri Lanka Army as well as by the associates who won the Brandix Rasadiya Gee Tharuwa singing competition and the troupes that won the Rasadiya Narthana Tharu dancing competition.

One of the largest suppliers of apparel to top retail brands in the US and Europe, and the winner of two top awards for Human Resource Management at the 2015 National HRM Awards, the Brandix Group’s operations encompasses 31 integrated manufacturing facilities in Sri Lanka, a 1,000 acre Industrial Park in India and a large operation in Bangladesh.


After a fast-paced and vigorously contested final at the Sugathadasa Indoor Stadium in Colombo, Brandix Apparel Solutions Limited (BASL) - Intimate Apparel, Polonnaruwa and BASL - Intimate Apparel (UKnits), Mirigama emerged the Men’s and Women’s Champions at the 2015 ‘Rasadiya Kusalanaya’ (Mercury Trophy) Volleyball Tournament, conducted annually across the Brandix Group.

The men’s team from Intimate Apparel, Polonnaruwa beat its counterpart team from Intimate Apparel, Minuwangoda 25-21, 15-25, 25-20, while in the Women’s final, the Intimate Apparel (UKnits), Mirigama team took the trophy in straight sets, defeating Casualwear, Avissawella 26-16, 25-22.

For their individual performances in the men’s final, Kasun Maduranga of the Minuwangoda team was adjudged Best Setter, while W M S M Wijerathne and S M Amila Nishan of the Polonnaruwa team were adjudged Best Attacker and Best Player respectively. Among the women players in the final, R M Dilani Premawardena of the Mirigama team received the award for Best Setter, while her team members M G Deepika Bandara and I M Oshini Chapa were recognised as Best Attacker and Best Player respectively.

In its fifth year, the Brandix ‘Rasadiya Kusalanaya’ is by far the largest volleyball tournament conducted by a
The champion women’s and men’s teams at the 2015
Brandix ‘Rasadiya Kusalanaya’ volleyball tournament
with representatives of the Group management
private sector entity Sri Lanka. This annual tournament for non-executive employees (or associates, as they are referred to at Brandix),  provides a platform for Brandix associates to showcase their sporting skills by participating in Sri Lanka’s national sport, and is an opportunity for employee interaction and recognition in this area.

This year, more than 360 volleyball players from 20 men’s teams and nine women’s teams competed for the ‘Rasadiya Kusalanaya. The preliminary rounds were also worked out at the Sugathadasa Indoor Stadium. The finals, on Saturday, 4th April, were witnessed by more than 5,000 Brandix associates, supported by their ‘papare’ bands and cheerleaders. 

“This tournament helps build volleyball skills among players in many locations around the country, promotes the sport, and will hopefully contribute to enlarging the pool for representation at a higher level,” said Colonel Sujith Jayasekara, Group Human Resources Manager of Brandix.  “This year’s champion women’s team had a player who has already represented Sri Lanka, so the standard of play continues to improve. The level of skill displayed in the preliminary rounds as well as at the semi-finals and finals continues to improve each year.” 

The Brandix Group employs more than 48,000 associates at 30 integrated manufacturing facilities in Sri Lanka, a 1000-acre industrial park operation in India and a large manufacturing facility in Bangladesh.


Also receives Special Category Award for ‘Leadership and Key Talent Management’

The Brandix Group has won two top awards for Human Resource Management at the National HRM Awards presented by Association of Human Resource Professionals in conjunction with the Society for Human Resource Management (SHRM) the world’s largest professional body in the sphere of HR.

Brandix won one of the ten Gold awards presented at this prestigious bi-annual gala event, and won the Category Award under best HR practices for ‘Leadership and Key Talent Management’ reaffirming its position as a corporate sector leader in Human Resource Management.

This was the second successive Gold Award presented to Brandix at the National HRM Awards, which were last presented in 2012. 

The awards recognise the passion and commitment of organisations whose innovative thinking and strategies have broken new ground in human resource management. The2014/2015 awards event was conducted in partnership with AON Hewitt India, the largest human resource consulting group in the world.
Nilangani De Silva, Manager - Group Capability (Right)
receives the Gold award on behalf of the Brandix Group

Commenting on the accolades won by Brandix, the Group’s Chief People Officer Ishan Dantanarayana said: “These awards are prestigious because they are based on extremely stringent audits and judging by SHRM. Brandix chose to be evaluated as a Group, requiring the HR practices of all the companies in the Group to be audited for the award, making it more challenging than having just the holding company’s HR practices assessed. Thus, we had to cover the HR practices as applicable for a team of over 48,000 employees across a large number of companies in the Group.”

The criteria for selecting winners included HR and business engagement, HR interaction with the leadership and across HR planning, hiring, employee relations, performance and talent management, career and leadership development, training and capability development; access to resources, compensation, rewards & recognition, people administration, communication, working environment, health and wellbeing, retention practices, branding and exit management.
Members of the Brandix Group HR team with the trophies won at the 2015 National HRM Awards

In July last year, Brandix became the first company in Asia to be featured on the cover of ‘HR Magazine’ the global publication of the Society for Human Resource Management. The magazine reaches more than 247,000 professionals in 170 countries. The feature was produced after a visit to Sri Lanka by two representative of SHRM from the USA.

One of the largest suppliers of apparel to top retail brands in the US and Europe, Brandix is Sri Lanka’s single largest apparel exporter. The Group employs more than 48,000 associates across several integrated manufacturing facilities in Sri Lanka, a 1,000 acre Industrial Park in India and a large operation in Bangladesh.


The National Blood Transfusion Service (NTBS) has felicitated the Brandix Group for the donation by its employees of 3,321 units of blood in 2014, the largest donation by a single corporate entity in the country in the year.

This is the fifth year in succession that Brandix, Sri Lanka’s single largest apparel exporter, has been acknowledged as the largest donor of blood among private sector organisations that donate annually to the NTBS.

Brandix began an organised blood collection drive across the Group’s manufacturing plants in Sri Lanka in 2007. The Group works with the NTBS to conduct blood collection drives at its factories from September to December every year. Donation of blood by associates employed in these factories is completely voluntary, and the donations are non-remunerative.

In 2014, the largest contributors to the Brandix blood donation campaign were Brandix Apparel Solutions Limited (BASL) - Lingerie, Wathupitiwala with 350 units, BASL - Casualwear, Ratmalana with 321 pints and BASL - Intimate Apparel, Polonnaruwa with 302. In all, 25 business units of the Group in Sri Lanka participated in the campaign.
Dr Anil Dissanayake, Director of the National Blood Transfusion Service
(second left) presents a plaque of appreciation to Gimhara Jayakody,
Cluster Manager - Human Resources & Administration at Brandix Apparel Solutions
Limited - Lingerie. Dr Senal Rupasinghe, Medical Officer In-Charge
of the Blood Donor Section of the National Blood Centre (extreme left) and
Anuk De Silva, Manager - Corp. Communications at Brandix are also in the picture

“The response to our annual blood donation programme reflects the culture of civic consciousness and social responsibility that we strive to create and maintain across all business units of the Group,” said Ishan Dantanarayana, Chief People Officer of the Brandix Group. “Whilst all who wish to donate do not meet the qualifying criterion of the NTBS, having 3,000 plus donors and their enthusiasm is inspiring.”

According to the NTBS, donations of this scale over a significant time period are necessary to meet the organisation’s requirements. By being geographically widespread, the Brandix campaign increases supplies of blood in many areas, including those that do not usually receive donations of significant volume compared with areas like Colombo. Brandix’s blood donation campaigns are also extra significant as they are conducted on weekdays instead of the general norm of weekends. This is particularly helpful in sustaining blood platelets, which have a lifespan of five days, for use during the course of the week.

The entirety of the 380,000 pints collected by the NTBS annually comes from voluntary non-remunerated donations.

One of the largest suppliers of apparel to top retail brands in the US and Europe, Brandix employs more than 47,000 associates across several integrated manufacturing facilities in Sri Lanka, and large operations in India and Bangladesh.


Challenges associates across 30 factories in Sri Lanka to become ‘water soldiers’ to reduce consumption innovatively

The Brandix Group is motivating its 30,000 plus employees in Sri Lanka to mount a mass assault on water usage in their work places in an innovative new initiative to commemorate World Water Day 2015.

Declaring a ‘World Water Month’ from 20th February to 20th March across 30 local factories of the Group, Sri Lanka’s single largest apparel exporter has pledged Rs 500,000 in prize money to the three most innovative water saving ideas that come from cross-functional teams  from each of these factories.

Titled ‘Diya Senevi’ or ‘Water Soldiers,’ this initiative by the Brandix ‘Bindu’ Foundation -- the Group’s water-centred Corporate Social Responsibility unit -- requires each factory to constitute a team of 15 associates tasked with studying  its water consumption over a three week period, and to submit an innovative way in which that consumption may be reduced.


The winning team will receive Rs 250,000 while the first and second runners up will receive Rs 150,000 and Rs 100,000 respectively, the company said.

World Water Day is commemorated around the world annually on 22nd March. This year’s theme is ‘Water and Sustainable Development.’

“The most innovative and practical ideas that this competition generates will be considered for implementation wherever applicable across the Group,” said Anusha Alles, Head of CSR of the Brandix Group. “Conservation of natural resources is not just part of the corporate DNA of Brandix, it permeates the consciousness of individuals too, and we eagerly look forward to the results of this year’s initiative.”

In previous years, the Brandix Group celebrated World Water Day by rewarding associates in Sri Lanka who through their own individual efforts and expense had helped others in their communities with their water-related needs. This programme, titled ‘Nihanda Mehewara’ (silent service), provided financial support to community water or sanitation projects identified by the winners.

The pioneer of the concept of ‘total solutions’ in Sri Lanka’s apparel sector and a preferred supplier to some of the top retail brands in the US and Europe, Brandix is a benchmark and international award winner for eco-friendly manufacture and commitment to environmental best practice. The Group’s principal CSR efforts are driven by the central corporate theme of ‘Water’ and constitute a long term commitment to increasing the availability of water and the provision of safe drinking water to those most in need.


Designated Official Apparel Solutions Partner and Bronze Sponsor of 2015 J.P. Morgan Tournament of Champions in New York

The Brandix Group supported the 2015 J.P. Morgan Tournament of Champions in New York for a second consecutive year, gaining valuable visibility in the USA, a key market for Sri Lanka’s single largest apparel exporter.

Brandix was a Bronze Sponsor and Official Apparel Solutions Partner of this tournament, the world’s largest spectator squash event. Some of the sport's greatest practitioners were among the 23 nationalities represented at the tournament, held in New York’s Grand Central Terminal from 16 – 23 January, and watched by an estimated 200,000 spectators.
The winners of the 2015 J.P. Morgan Tournament of Champions
Raneem El Welily (left) and Mohamed Elshorbagy (right)
with John G. Nimick, President, Event Engine, Inc.
at the presentation of the official Brandix Tournament of Champions
player shirts in New York

As part of its sponsorship of this major event on the Professional Squash Association (PSA) calendar, Brandix presented custom-designed and branded players’ shirts to the 32 players in the Men’s draw and the 16 players in the Women’s draw. Top Egyptian squash players Mohamed Elshorbagy, the world’s no. 1, and Raneem El Welily, world no. 2, pictured here with their Brandix branded shirts, won the Men’s and Women’s championships respectively, beating England’s Nick Mathew and Alison Waters. 

The Tournament of Champions has been a staple on the PSA circuit since 1993 and is played at a specially erected court in Grand Central Terminal’s Vanderbilt Hall. Spectators are treated to an action-packed week of competition involving virtually all of the top ranking players in the world.


Company poised for further growth through Quenby purchase

Strong on the heels of a solid year of growth and profitability, Sri Lanka's leading Textile Mill, Textured Jersey Lanka PLC (TJL) took yet another step towards longer term growth and customer centric solutions provision. Pursuant to a prior disclosure made, the Board of Directors of Textured Jersey Lanka PLC informed the Stock Exchange on Tuesday, 26th May 2015 that they have decided to proceed with the acquisition of Quenby Lanka Prints (Pvt) Ltd ('Quenby Lanka').

In February 2015, TJL initiated the valuation and due diligence study for the potential acquisition and subsequent to discussions between the relevant parties, a purchase price of US$ 3.5 million was agreed upon. Reflecting the strength of a strong balance sheet, the entire consideration is due to be paid out in cash to the shareholders of Quenby Lanka in order to acquire the shares of the company. The transaction will be concluded upon the completion of all regulatory approvals and formalities.

Textured Jersey is Sri Lanka's leading Fabric Mill which offers a range of innovative cutting-edge fabric solutions to some of the most demanding customers in the world. Last year, TJL's profits grew by 16% and exceeded US$ 10 million. TJL's CEO Sriyan de Silva Wijeyeratne stated that he was excited by the move and the synergy it would bring, and added that it presented a clear indication of the company moving aggressively towards its next phase of growth to pursue its vision of being one of the leading Fabric Mills in South Asia.

Quenby Lanka, an equal joint venture between Brandix Lanka Limited and Trust Family Industries, Inc., is a leading Fabric Printer in Sri Lanka. Quenby's facility is located on 4.4 acres of land in the Seethawaka Industrial Park, in close proximity to TJL. Therefore, in addition to the printing capability enhancement for TJL, the acquisition also offers potential for further capacity optimization and margin improvement through synergies.
Textured Jersey Lanka PLC

As a strategically located vendor, Quenby Lanka has developed a strong working relationship with TJL, and this link sees a natural culmination through the acquisition. The relationship would help speed up the business integration process and launch TJL to the next level of solutions provision and innovation, adding significant long-term value to its shareholders. TJL had also previously intimated their interest in yet another company, Ocean India (Pvt) Ltd, and these discussions are also ongoing. TJL's major shareholders are Pacific Textiles from Hong Kong, and the Brandix Group, with the local Public owning 30% of the company.


One of the world’s largest apparel companies has adjudged the Brandix Group its Global Supplier of the Year across all product categories represented by its global vendor base, presenting Sri Lanka’s single largest apparel exporter with the pinnacle award at the company’s Global Supply Chain Summit.

PVH Corp., owner of the iconic Calvin Klein, Tommy Hilfiger, Van Heusen and Arrow brands among others, presented this coveted award to Brandix at the company’s biennial awards event, held this year in Phuket, Thailand.

The award recognises the Brandix Group’s strategic collaboration with PVH in offering unmatched value to
(From Left) William McRaith – Chief Supply Chain Officer of PVH Corp.
presents the award to Ranga Ranmadugala – CEO of Brandix Apparel
Solutions Limited (BASL) – Essentials & Brandix Apparel India (Plants 1 & 2),
in the presence of Rajiv Malalasekera – CEO of BASL – Lingerie,
M. Raghuraman – CEO, Corporate Marketing & Branding at Brandix
and Mark Green – Executive Vice President, PVH Corp.
its Calvin Klein, Tommy Hilfiger and Heritage Brands consumers across multiple underwear product categories.

The PVH Chief Global Supply Chain leadership team re-iterated at the event that solutions in product value addition and innovative sourcing as offered by key business partners such as Brandix will be essential to sustaining the growth and brand value of the company’s iconic lifestyle brands. Senior PVH executives commended Brandix for the Group’s ability to break new ground for its clients’ brands.

“This award is an invaluable endorsement by a global leader in branded apparel, of the passion, commitment and ability of Brandix as a supplier of top quality clothing,” said Ashroff Omar, CEO of the Brandix Group. “Its importance transcends Brandix, and reflects well on Sri Lanka’s status as a globally significant location for the manufacture of branded apparel.”

He said the award is also particularly noteworthy because the Brandix Group’s partnership with PVH is only three years old.
(From Left) Jim Chidwick – Hub Leader (Indian Subcontinent) and Sarah Clarke – Senior Vice President – Global Supply Chain of PVH Corp. with M. Raghuraman – CEO, Corporate Marketing & Branding at Brandix, Ranga Ranmadugala – CEO of Brandix Apparel Solutions Limited (BASL) – Essentials & Brandix Apparel India (Plants 1 & 2), Rajiv Malalasekera – CEO of BASL – Lingerie and Dilhara Perera – Underwear Lead, PVH Sri Lanka
The awards event was part of a four-day Global Supply Chain Partner Summit attended by PVH Corp.’s worldwide sourcing partners.

PVH has evolved from its 1881 roots to become a diversified global company with $8.2 billion in revenues. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, DKNY, Ike Behar and John Varvatos.

The pioneer of the concept of total solutions in Sri Lanka’s apparel sector, Brandix is one of the largest suppliers of apparel to top retail brands in the US and Europe, and a global leader in sustainable manufacture. The Group’s operations encompass several integrated manufacturing facilities in Sri Lanka, a 1,000 acre Industrial Park in India and a large operation in Bangladesh.


Textured Jersey Lanka PLC (TJL) recorded its highest ever annual net profit of Rs. 1.3bn for the year ended 31st March 2015, an increase of 16% year-on-year. This result was achieved on the back of a Rs. 512mn net profit for the quarter ended 31st March 2015, representing an impressive 46% year-on-year increase. According to Mr. Bill Lam, Chairman of Textured Jersey, the strong quarterly performance enabled the company conclude the year with a record profit despite the slowdown in sales experienced in the early part of the year, attributed to unusual and extreme weather conditions in the United States.

TJL reported Rs. 3.8bn in sales for 4Q FY2014/15, up 16% year-on-year. As per the statement released, this was mainly due to demand from its main customers being back on track. Additionally, Mr. Lam explained that improved demand conditions coupled with recently added capacity enabled TJL to optimize capacity utilisation and product mix to achieve gross profit margins of 15% for 4Q FY 2014/15 compared to 12% during the same quarter of last year. This in turn allowed the company to increase its gross profit by 45% to Rs. 583mn for 4Q FY2014/15 and drive its annual gross profit to Rs. 1.6bn, up 11% compared to the year before.   

The statement further noted that the strong performance at gross profit level allowed TJL to post an operating profit of approximately Rs. 476mn for 4Q FY 2014/15, recording a 52% year-on-year growth at the operating profit level. TJL’s annual operating profit for the year ended 31st March 2015 came in at Rs. 1.2bn, 14% higher year-on-year. 

Talking about the balance sheet, Mr. Lam mentioned that TJL continued to maintain its near debt-free balance sheet as at 31st March 2015, with a net cash position of Rs. 1.9bn. Additionally, the Chairman explained that the lower interest rates, combined with a marginally lower cash position versus a year before led to net finance income dropping to Rs. 14mn for 4Q FY2014/15. The net finance income for the year ended 31st March 2015 came in at Rs. 58mn, down 36% compared to the year before. 

In his statement, Mr. Lam went on to explain that despite the reduction in finance income, the quarter concluded with a net profit of Rs. 512mn growing 46% year-on-year. The combined effect of added capacity and strong demand recovery in the latter part of the financial year, coupled with solid cost and productivity management enabled TJL to report a record annual net profit of Rs. 1.3bn for FY2014/15 despite challenges.
Textured Jersey Lanka PLC

The statement also mentioned that TJL engaged with Ernst & Young during the quarter to carry out an independent valuation of Ocean India Private Limited and Quenby Lanka Prints Private Limited as part of the initial discussions to further its acquisition plans. 

Commenting on the coming year, Mr. Lam stated that the recently enhanced capacity and strategic investments coming into fruition will place TJL on a solid growth platform. The Chairman concluded by stating that as regional expansion plans move forward to secure TJL’s long term growth trajectory, the prospects of GSP+ being reinstated in the future would further augment TJL’s current momentum.


Transcendent talent was on abundant display when non-executive employees of Brandix took to the stage to showcase their proficiency in singing and dancing at the finals of two spectacular talent competitions conducted recently by Sri Lanka’s single largest apparel exporter.

Demonstrating that there is much more to life at Brandix than the production line, men and women from the Group’s manufacturing facilities in Sri Lanka sang their hearts out for the crown of the ‘Brandix Gee Tharuwa’ (Brandix Singing Star) while others brought the stage to psychedelic life as they danced for the title of ‘Brandix Narthana Tharu’ (Brandix Dancing Stars) at the Sugathadasa Indoor Stadium.
Brandix ‘Rasadiya Gee Tharuwa’ 2015 Hansani Sandamali of
BASL - Casualwear, Ratmalana flanked by Brandix senior leadership

Conducted with the aim of inspiring the workforce, encouraging employees to harness their talents to the fullest potential and building team spirit, the two competitions saw six troupes of dancers shortlisted to perform at the final round of the dancing competition from 22 teams that participated in the early rounds. The finals of the singing competition were contested by the four best singers chosen from 300 who entered the contest.

Brandix Group CEO Ashroff Omar (extreme right)
with the winners of the ‘Rasadiya Narthana Tharu’ competition
More than 5,000 of their colleagues from Brandix factories in Sri Lanka, India and Bangladesh were present to cheer them on, as the finalists wowed the accomplished professional artistes on the panels of judges with sparkling performances that were the high point of the 5th annual ‘Rasadiya Mangalya’ of the Brandix Group – a day-long celebration of sporting prowess, work performance and aesthetic talent.

The Brandix ‘Rasadiya Narthana Tharu’ title was won by the eight-member dance troupe of Brandix Apparel Solutions Limited (BASL) - Finishing, Ratmalana for the second year in succession, beating BASL - Finishing, Avissawella, the 1st Runner-up and Textured Jersey Lanka PLC which was placed third.

Popular actress Pooja Umashankar dances with some of the best dancers 
The Brandix ‘Rasadiya Gee Tharuwa’ for 2015 was Hansani Sandamali of BASL - Casualwear, Ratmalana, while the runners up were Nuwan Sanjeewa of BASL - Lingerie, Wathupitiwala, Milinda Fernando of BASL - Casualwear, Ekala and Bhagya Jayamali of BASL - Intimate Apparel, Katunayake.

The judging panel for the finals of the Gee Tharuwa comprised of Nirosha Wirajini, Keerthi Pasqual and Chamika Sirimanna, while the Narthana Tharu final was judged by Kevin Nugara, Rajini Selvanayagam and Pradeepa Ariyawansa.
Contestants at the Brandix ‘Rasadiya Narthana Tharu’ finals

One of the largest suppliers of apparel to top retail brands in the US and Europe, and the winner of two top awards for Human Resource Management at the 2015 National HRM Awards, the Brandix Group employs more than 48,000 people at several integrated manufacturing facilities in Sri Lanka, a 1,000 acre Industrial Park in India and a large operation in Bangladesh.


Apparel sector associates from Sri Lanka, India and Bangladesh united by their employer Brandix, were honoured at a spectacular celebration of excellence when Sri Lanka’s single largest apparel exporter hosted its annual ‘Rasadiya Mangalya’ in Colombo recently.

The Group, which employs more than 48,000 people, felicitated and rewarded 41 Employees of the Year (EOYs), seven Supervisors of the Year (SOYs) and four executives from Brandix factories in the three countries at a day-long event at the Sugathadasa Indoor Stadium.

Ten of the Employees of the Year and three of the Supervisors of the Year were from Brandix’s offshore factories, highlighting the growing integration of the Group’s operations in the South Asian region. Each Employee of the Year and Supervisor of the Year received a handsome trophy of appreciation as well as a company-sponsored seven day study tour to China, India or Bangladesh, and in Sri Lanka for those attached to the Group’s overseas plants.

In its fifth year, the festival dedicated to multidimensional excellence included the finals of the annual Brandix ‘Rasadiya Kusalanaya’ Volleyball tournament for non-executive staff, the awards for the winners of the Brandix ‘Mech Challenge’ – an annual Group-wide competition in mechanical proficiency, and the finals of the ‘Rasadiya Gee Tharuwa’ and the ‘Rasadiya Narthana Tharu’ – competitions that stimulate the development of skills in singing and dancing among Brandix associates across the country.
Some of the ‘Employees of the Year’ honoured at the 2015 Brandix
‘Rasadiya Mangalya’ receive their awards from members of the
senior management of Group companies

A new feature introduced this year was the presentation of an award of Rs 1 million and a trophy to the ‘Rasadiya Hiru’ – the factory that excels at meeting Human Resources KPIs. This year’s award went to Brandix Apparel Solutions Limited – Intimate Apparel (Uknits), Mirigama.

Speaking at the event, Brandix Chief People Officer Ishan Dantanarayana said the ‘Rasadiya Mangalya’ inspires thousands of employees to come together as one family and one enterprise on a journey of excellence with a common goal that extends across the Group. “Employees are the lifeblood of our business,” he said, stressing that this event is a good example of the degree to which Brandix appreciates the skills, potential and passion of its 48,000 associates. “Let’s get together as one family, have fun and take Brandix to even greater success by achieving our vision of providing inspired solutions to our global customers,” Mr Dantanarayana said.

Brandix’s Employees of the Year and Supervisors of the Year were selected through a comprehensive process designed to select employees in the Associate, Staff and the Supervisory categories who have excelled in performance and made significant contributions to the overall business and the Brandix team while demonstrating a potential to grow.

Over 5,000 Brandix associates filled the Indoor Stadium to cheer their colleagues rewarded for operational excellence and to support the teams competing in Volleyball, the national sport and the sport adopted by Brandix, as well as those competing in the performing arts.

Entertainment for the event was provided by the popular singing duo Umaria and Sachith Pieris, the versatile Bhathiya & Santhush and the dance troupe of the Sri Lanka Army as well as by the associates who won the Brandix Rasadiya Gee Tharuwa singing competition and the troupes that won the Rasadiya Narthana Tharu dancing competition.

One of the largest suppliers of apparel to top retail brands in the US and Europe, and the winner of two top awards for Human Resource Management at the 2015 National HRM Awards, the Brandix Group’s operations encompasses 31 integrated manufacturing facilities in Sri Lanka, a 1,000 acre Industrial Park in India and a large operation in Bangladesh.


After a fast-paced and vigorously contested final at the Sugathadasa Indoor Stadium in Colombo, Brandix Apparel Solutions Limited (BASL) - Intimate Apparel, Polonnaruwa and BASL - Intimate Apparel (UKnits), Mirigama emerged the Men’s and Women’s Champions at the 2015 ‘Rasadiya Kusalanaya’ (Mercury Trophy) Volleyball Tournament, conducted annually across the Brandix Group.

The men’s team from Intimate Apparel, Polonnaruwa beat its counterpart team from Intimate Apparel, Minuwangoda 25-21, 15-25, 25-20, while in the Women’s final, the Intimate Apparel (UKnits), Mirigama team took the trophy in straight sets, defeating Casualwear, Avissawella 26-16, 25-22.

For their individual performances in the men’s final, Kasun Maduranga of the Minuwangoda team was adjudged Best Setter, while W M S M Wijerathne and S M Amila Nishan of the Polonnaruwa team were adjudged Best Attacker and Best Player respectively. Among the women players in the final, R M Dilani Premawardena of the Mirigama team received the award for Best Setter, while her team members M G Deepika Bandara and I M Oshini Chapa were recognised as Best Attacker and Best Player respectively.

In its fifth year, the Brandix ‘Rasadiya Kusalanaya’ is by far the largest volleyball tournament conducted by a
The champion women’s and men’s teams at the 2015
Brandix ‘Rasadiya Kusalanaya’ volleyball tournament
with representatives of the Group management
private sector entity Sri Lanka. This annual tournament for non-executive employees (or associates, as they are referred to at Brandix),  provides a platform for Brandix associates to showcase their sporting skills by participating in Sri Lanka’s national sport, and is an opportunity for employee interaction and recognition in this area.

This year, more than 360 volleyball players from 20 men’s teams and nine women’s teams competed for the ‘Rasadiya Kusalanaya. The preliminary rounds were also worked out at the Sugathadasa Indoor Stadium. The finals, on Saturday, 4th April, were witnessed by more than 5,000 Brandix associates, supported by their ‘papare’ bands and cheerleaders. 

“This tournament helps build volleyball skills among players in many locations around the country, promotes the sport, and will hopefully contribute to enlarging the pool for representation at a higher level,” said Colonel Sujith Jayasekara, Group Human Resources Manager of Brandix.  “This year’s champion women’s team had a player who has already represented Sri Lanka, so the standard of play continues to improve. The level of skill displayed in the preliminary rounds as well as at the semi-finals and finals continues to improve each year.” 

The Brandix Group employs more than 48,000 associates at 30 integrated manufacturing facilities in Sri Lanka, a 1000-acre industrial park operation in India and a large manufacturing facility in Bangladesh.


Also receives Special Category Award for ‘Leadership and Key Talent Management’

The Brandix Group has won two top awards for Human Resource Management at the National HRM Awards presented by Association of Human Resource Professionals in conjunction with the Society for Human Resource Management (SHRM) the world’s largest professional body in the sphere of HR.

Brandix won one of the ten Gold awards presented at this prestigious bi-annual gala event, and won the Category Award under best HR practices for ‘Leadership and Key Talent Management’ reaffirming its position as a corporate sector leader in Human Resource Management.

This was the second successive Gold Award presented to Brandix at the National HRM Awards, which were last presented in 2012. 

The awards recognise the passion and commitment of organisations whose innovative thinking and strategies have broken new ground in human resource management. The2014/2015 awards event was conducted in partnership with AON Hewitt India, the largest human resource consulting group in the world.
Nilangani De Silva, Manager - Group Capability (Right)
receives the Gold award on behalf of the Brandix Group

Commenting on the accolades won by Brandix, the Group’s Chief People Officer Ishan Dantanarayana said: “These awards are prestigious because they are based on extremely stringent audits and judging by SHRM. Brandix chose to be evaluated as a Group, requiring the HR practices of all the companies in the Group to be audited for the award, making it more challenging than having just the holding company’s HR practices assessed. Thus, we had to cover the HR practices as applicable for a team of over 48,000 employees across a large number of companies in the Group.”

The criteria for selecting winners included HR and business engagement, HR interaction with the leadership and across HR planning, hiring, employee relations, performance and talent management, career and leadership development, training and capability development; access to resources, compensation, rewards & recognition, people administration, communication, working environment, health and wellbeing, retention practices, branding and exit management.
Members of the Brandix Group HR team with the trophies won at the 2015 National HRM Awards

In July last year, Brandix became the first company in Asia to be featured on the cover of ‘HR Magazine’ the global publication of the Society for Human Resource Management. The magazine reaches more than 247,000 professionals in 170 countries. The feature was produced after a visit to Sri Lanka by two representative of SHRM from the USA.

One of the largest suppliers of apparel to top retail brands in the US and Europe, Brandix is Sri Lanka’s single largest apparel exporter. The Group employs more than 48,000 associates across several integrated manufacturing facilities in Sri Lanka, a 1,000 acre Industrial Park in India and a large operation in Bangladesh.


The National Blood Transfusion Service (NTBS) has felicitated the Brandix Group for the donation by its employees of 3,321 units of blood in 2014, the largest donation by a single corporate entity in the country in the year.

This is the fifth year in succession that Brandix, Sri Lanka’s single largest apparel exporter, has been acknowledged as the largest donor of blood among private sector organisations that donate annually to the NTBS.

Brandix began an organised blood collection drive across the Group’s manufacturing plants in Sri Lanka in 2007. The Group works with the NTBS to conduct blood collection drives at its factories from September to December every year. Donation of blood by associates employed in these factories is completely voluntary, and the donations are non-remunerative.

In 2014, the largest contributors to the Brandix blood donation campaign were Brandix Apparel Solutions Limited (BASL) - Lingerie, Wathupitiwala with 350 units, BASL - Casualwear, Ratmalana with 321 pints and BASL - Intimate Apparel, Polonnaruwa with 302. In all, 25 business units of the Group in Sri Lanka participated in the campaign.
Dr Anil Dissanayake, Director of the National Blood Transfusion Service
(second left) presents a plaque of appreciation to Gimhara Jayakody,
Cluster Manager - Human Resources & Administration at Brandix Apparel Solutions
Limited - Lingerie. Dr Senal Rupasinghe, Medical Officer In-Charge
of the Blood Donor Section of the National Blood Centre (extreme left) and
Anuk De Silva, Manager - Corp. Communications at Brandix are also in the picture

“The response to our annual blood donation programme reflects the culture of civic consciousness and social responsibility that we strive to create and maintain across all business units of the Group,” said Ishan Dantanarayana, Chief People Officer of the Brandix Group. “Whilst all who wish to donate do not meet the qualifying criterion of the NTBS, having 3,000 plus donors and their enthusiasm is inspiring.”

According to the NTBS, donations of this scale over a significant time period are necessary to meet the organisation’s requirements. By being geographically widespread, the Brandix campaign increases supplies of blood in many areas, including those that do not usually receive donations of significant volume compared with areas like Colombo. Brandix’s blood donation campaigns are also extra significant as they are conducted on weekdays instead of the general norm of weekends. This is particularly helpful in sustaining blood platelets, which have a lifespan of five days, for use during the course of the week.

The entirety of the 380,000 pints collected by the NTBS annually comes from voluntary non-remunerated donations.

One of the largest suppliers of apparel to top retail brands in the US and Europe, Brandix employs more than 47,000 associates across several integrated manufacturing facilities in Sri Lanka, and large operations in India and Bangladesh.


Challenges associates across 30 factories in Sri Lanka to become ‘water soldiers’ to reduce consumption innovatively

The Brandix Group is motivating its 30,000 plus employees in Sri Lanka to mount a mass assault on water usage in their work places in an innovative new initiative to commemorate World Water Day 2015.

Declaring a ‘World Water Month’ from 20th February to 20th March across 30 local factories of the Group, Sri Lanka’s single largest apparel exporter has pledged Rs 500,000 in prize money to the three most innovative water saving ideas that come from cross-functional teams  from each of these factories.

Titled ‘Diya Senevi’ or ‘Water Soldiers,’ this initiative by the Brandix ‘Bindu’ Foundation -- the Group’s water-centred Corporate Social Responsibility unit -- requires each factory to constitute a team of 15 associates tasked with studying  its water consumption over a three week period, and to submit an innovative way in which that consumption may be reduced.


The winning team will receive Rs 250,000 while the first and second runners up will receive Rs 150,000 and Rs 100,000 respectively, the company said.

World Water Day is commemorated around the world annually on 22nd March. This year’s theme is ‘Water and Sustainable Development.’

“The most innovative and practical ideas that this competition generates will be considered for implementation wherever applicable across the Group,” said Anusha Alles, Head of CSR of the Brandix Group. “Conservation of natural resources is not just part of the corporate DNA of Brandix, it permeates the consciousness of individuals too, and we eagerly look forward to the results of this year’s initiative.”

In previous years, the Brandix Group celebrated World Water Day by rewarding associates in Sri Lanka who through their own individual efforts and expense had helped others in their communities with their water-related needs. This programme, titled ‘Nihanda Mehewara’ (silent service), provided financial support to community water or sanitation projects identified by the winners.

The pioneer of the concept of ‘total solutions’ in Sri Lanka’s apparel sector and a preferred supplier to some of the top retail brands in the US and Europe, Brandix is a benchmark and international award winner for eco-friendly manufacture and commitment to environmental best practice. The Group’s principal CSR efforts are driven by the central corporate theme of ‘Water’ and constitute a long term commitment to increasing the availability of water and the provision of safe drinking water to those most in need.


Designated Official Apparel Solutions Partner and Bronze Sponsor of 2015 J.P. Morgan Tournament of Champions in New York

The Brandix Group supported the 2015 J.P. Morgan Tournament of Champions in New York for a second consecutive year, gaining valuable visibility in the USA, a key market for Sri Lanka’s single largest apparel exporter.

Brandix was a Bronze Sponsor and Official Apparel Solutions Partner of this tournament, the world’s largest spectator squash event. Some of the sport's greatest practitioners were among the 23 nationalities represented at the tournament, held in New York’s Grand Central Terminal from 16 – 23 January, and watched by an estimated 200,000 spectators.
The winners of the 2015 J.P. Morgan Tournament of Champions
Raneem El Welily (left) and Mohamed Elshorbagy (right)
with John G. Nimick, President, Event Engine, Inc.
at the presentation of the official Brandix Tournament of Champions
player shirts in New York

As part of its sponsorship of this major event on the Professional Squash Association (PSA) calendar, Brandix presented custom-designed and branded players’ shirts to the 32 players in the Men’s draw and the 16 players in the Women’s draw. Top Egyptian squash players Mohamed Elshorbagy, the world’s no. 1, and Raneem El Welily, world no. 2, pictured here with their Brandix branded shirts, won the Men’s and Women’s championships respectively, beating England’s Nick Mathew and Alison Waters. 

The Tournament of Champions has been a staple on the PSA circuit since 1993 and is played at a specially erected court in Grand Central Terminal’s Vanderbilt Hall. Spectators are treated to an action-packed week of competition involving virtually all of the top ranking players in the world.


 
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